Home
/
Advertising and Marketing
/
Associate Brand Manager- Pet Nutrition
Associate Brand Manager- Pet Nutrition-March 2024
Franklin
Mar 19, 2025
ABOUT MARS INC.
Mars is a family-owned business with more than 130,000 associates globally, making diverse products and offering services for people and pets.
10,000+ employees
Consumer Goods & Services, Food & Beverage
VIEW COMPANY PROFILE >>
About Associate Brand Manager- Pet Nutrition

  Job Description:

  Associate Brand Manager- Pet Nutrition

  Franklin, TN

  Hybrid

  The Associate Brand Manager (ABM) will be responsible for assisting in the development and implementation of brand strategy and various marketing activities (including advertising, promotions, and innovation), to achieve specific brand objectives, including delivery of Sales, Share and Household Penetration targets.

  This ABM role is focused on building and commercializing the future product portfolio across Innovation and Renovation. The ABM will lead a cross-functional business team in the planning, execution and analysis of various project and initiatives to drive future growth based on consumer insights and unmet pet-parent needs.

  What are we looking for?

  Bachelor's degree, MBA is preferred.3+ years of prior marketing experience, preferably within the Consumer-Packaged Goods industry.Experience in the areas of strategy development and deploymentExperience with digital, social media, e-commerce and/or data analytics a plusHigh levels of collaboration and interpersonal skills, specifically in influencing without direct authority, resolving conflict, and creative problem solving.Proficient in managing complex projects. Well organized, good at prioritization, attentive to details, clear oral and written communicator.Encourages diverse thinking to promote and nurture innovation and comes up with useful ideas that are new, better, or unique to drive growth across the portfolio.Ability to plan and prioritize work to meet commitments aligned with organizational goals and uses milestones to diligently track and manage the progress of the work.Strong communication skills (oral, written, listening). This includes ability to give effective presentations to all levels of management.Proven analytic skills. Must be comfortable mining and analyzing data, then developing clear and actionable

  What would be your key responsibilities?

  Builds and executes against IAMS 5 Year Innovation and Renovation pipeline from ideation to execution, focusing on consumer-led insights, concept validation, product positioning, etc.Represent marketing within the IAMS cross functional teams against the development and deployment of key brand launches which includes R&D development, positioning, manufacturing, and account sales partnership.Analyze and review brand, category & competitive performance across all Pet categories (Dog, Cat, Dry, Wet, Treats, Supplements) to offer recommendations for product portfolio to improve assortment and identify opportunities for growth.Develop Sell stories and deploy final innovation packages to IAMS Core Associate Director and Sales partners to enable execution in market.Understand how to translate the brand compass into brand activities including creating marketing plans to increase brand awareness and ensuring brand presence in online and offline channels.Lead initiative and influence brand strategy and growth opportunity recommendations leveraging customer, consumer and brand data and insights. Conduct post evaluation of activities, extracting insights to develop lessons learned and recommend changes for future brand activity.

  What can you expect from Mars?

  Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.Join a purpose driven company, where we're striving to build the world we want tomorrow, today.Best-in-class learning and development support from day one, including access to our in-house Mars University.An industry competitive salary and benefits package, including company bonus.

  #LI-Hybrid

  #LI-MS1

  Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Consultant, Product Marketing (Insurance)
TransUnion's Job Applicant Privacy Notice Personal Information We Collect Your Privacy Choices What We'll Bring: At TransUnion, we strive to build an environment where our associates are in the drive
Business Development Manager
Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on t
Growth D&A Product Owner, Senior Specialist
In this Sr Product Owner role, you will lead the strategic vision and roadmap for the Growth Data and Analytics team with cross-divisional impact. This role prioritizes a portfolio of analytic produc
Digital Accessibility Specialist
Job Description: The Role The person filling this role will work throughout the FI Platform to help individuals and teams realize the goal of digital accessibility. Working practically, with an empha
Director, B2B Enterprise Marketing Strategy
Recognized as one of Forbes 2023 America's Best Large Employers and named to the Disability Equality Index's 2022 list of Best Places to Work for Disability Inclusion, Labcorp is seeking to hire a Di
Opportunity Development Intern
Who are we? Equinix is the world's digital infrastructure company®, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and intercon
Senior Marketing Manager - Xtrackers
Job Description: About DWS: DWS Group (DWS) is one of the world's leading asset managers with EUR 821bn of assets under management (as of 31 December 2022). Building on more than 60 years of experien
Channel Marketing Manager
Overview Baker Tilly US, LLP (Baker Tilly) is a leading advisory CPA firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world's
Director, Technology Industry Go-to-Market
Company Description At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else ca
Bilingual Medicare Sales Field Agent (English / Russian) - Portland OR
Become a part of our caring community and help us put health first Are you passionate about the Medicare population, looking for an opportunity to work in sales with the ability to directly impact yo
Copyright 2023-2025 - www.zdrecruit.com All Rights Reserved