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Assistant Manager, Motorsports Marketing and Activation
Assistant Manager, Motorsports Marketing and Activation-November 2024
Charlotte
Nov 24, 2024
ABOUT GENERAL MOTORS
We are committed to advancing an all-electric future that is inclusive and accessible to all as we transition from automaker to platform innovator.
10,000+ employees
Consumer Goods & Services, Technology
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About Assistant Manager, Motorsports Marketing and Activation

  Job Description

  This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower or Charlotte Technical Center three times per week, at minimum.

  The Motorsports Marketing team works to leverage our on-track racing success and outstanding partners to influence race fan opinion and consideration, ultimately improving product sales and market share.

  As Assistant Manager for Motorsports Marketing and Activations, you will become an integral member of a passionate, enthusiastic, and highly motivated team. Overall responsibilities include overseeing the marketing efforts for a given race category, and supporting the overall strategy to influence opinion, consideration, and recommendation among core motorsports fan audiences while promoting Chevrolet cars, trucks, performance parts and accessories.

  Execution of trackside event(s) activation plan is a primary responsibility. This entails collaborating with agency partners to define display elements that align with the overall strategy, overseeing tactics such as vehicle procurement and staffing management, and ultimately ensuring lead collection (and other KPI’s) meet business plan targets.

  This assignment requires significant interface and collaboration with the Motorsports Marketing and Competition Program Managers, Trackside PR staff, various race teams, drivers and sanctioning bodies including acting as liaison to ensure brand alignment and business objectives are being met.

  Significant travel is required (30%-50%), often times during the weekend.

  Major Responsibilities:

  Manage relationships with sanctioning bodies, teams and track operators.

  Work with internal partners to utilize Motorsports channels to cross promote (eg, Chevy Accessories and Performance Parts)

  Supervise on-site event activation including product displays, pre-race activities, event support vehicles, run of show schedules and other on-site elements where applicable

  Lead marketing efforts including strategy development, asset usage and on-site tactics.

  Collaborate with regional marketing teams and enterprise partners to leverage our contractual assets where applicable.

  Manage annual vehicle inventories, collaborating with the competition team, vehicle coordination and finance to align forecast with budget.

  Coordinate pace car operations and logistics, working with tracks, sanctioning body and pace car engineering team.

  Responsible for developing and communicating annual Brand Guide to race team partners

  Skills and Abilities:

  Self-motivated with proven leadership and strategic thinking skills

  Ability to work well in a complex environment and collaborate with assigned promotional agencies, vehicle coordination, finance, race partners, and regions to generate results

  Ability to manage creative development, facilitate effective brainstorming among colleagues and demonstrate sound business judgement

  Strong project management, including execution, follow through and delegation where appropriate

  Ability to communicate clearly while using a variety of tools

  Comfortable presenting and speaking in front of internal and external audiences

  Capable of simultaneously managing multiple projects, aligning and communicating with cross-functional stakeholders/leadership and able to recommend, develop and implement solutions

  Attention to detail and desire to take ownership of assigned projects

  Ability to problem solve and develop cross functional solutions with divisions and internal teams

  High-level of interpersonal skills and motivated to work with and through internal and external partners to achieve success

  Travel Requirement:

  Adaptable and flexible lifestyle enabling extensive business travel, including partial or full weekends

  Select travel may require a passport and/or ability to secure

  Travel will be approximately 30%-50% of the time.

  Additional Job Description

  Experience, Education and/or Training:

  Bachelor’s degree required

  3+ years Sales and Marketing experience

  Strong understanding of our dealer sales and service environment

  Experience in marketing, advertising, agency / vendor coordination & divisional / field support

  About GM

  Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

  Why Join Us

  We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

  Benefits Overview

  The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

  • Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;

  • Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;

  • Company and matching contributions to 401K savings plan to help you save for retirement;

  • Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;

  • Tuition assistance and student loan refinancing;

  • Discount on GM vehicles for you, your family and friends.

  Diversity Information

  General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

  We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

  Equal Employment Opportunity Statements

  GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​

  We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

  Our Company (https://search-careers.gm.com/en/working-at-gm/)

  Our Culture

  How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

  Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

  Explore our global location s

  The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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