Description
At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
We are Revlon, together, transforming beauty.
Purpose:
This role will be part of the US marketing team, working on a key segment of the Revlon brand’s Color Cosmetics portfolio. This role will require an analytical marketer, who will be a category champion who implements marketing activities “on time and in full” as per the marketing calendar.
The focus will be on supporting the Senior Brand Manager and Senior Director in creating a strategy to support and grow the US business profitably with an emphasis on an integrated and holistic marketing strategy including: FSIs, Displays, In-Store execution and Promotion.
Additionally, there is a focus on driving category share, sales and profit objectives and the ideal candidate will be a strategic thinker who can bring both business acumen and creativity to develop plans that drive these objectives.
Essential Duties & Responsibilities:
Assist in development and execution of annual marketing plan for the US, ensuring successful implementation of the plan (on time & in budget), working with cross functional teams. Focus on market segmentation, analytics and commercial planning
Proactively work with sales, trade, integrated business planning, and demand planning partners to develop support plans and ensure forecast accuracy to deliver against the annual objective
Responsible for ongoing business analysis (weekly & monthly reporting of monthly sales data)
Partner with brand manager & cross-functional team members on forecasting monthly consumption
Work with Media internal team and external agency partners to ensure execution of the plan
Responsible for briefing internal partners on assets across media channels derived from the Global hero assets
Assist in recommending unique marketing ideas, including trade marketing initiatives and programs that help improve sales and profitability.
Responsible for leading analysis to uncover new opportunities/white spaces/ insights, product ideation and concept writing to further establish the future of Revlon Color Cosmetics.
Responsible for weekly & monthly reporting
Responsible for assisting Brand Mgr/Sr Brand Manager with the forecasting build.
Become the segment expert through ongoing analysis, consumer insights, and knowledge of category dynamics and competition.
Own performance tracking, reporting, analysis & forecasting for assigned segment with emphasis on utilizing data to drive action.
Assist in analyzing opportunity for new product launches, making recommendations based on sales and profit analysis inclusive of add/delete audit
Analyze Revlon and competitive promotional activity to better understand the marketplace and where Revlon is positioned to win
Work in close collaboration with Global teams to influence the new product plans for the US
Prepare marketing presentations and materials for senior management.
Education & Experience:
Bachelor’s degree required, MBA is ideal
Minimum 3 years marketing experience preferred
Analytical expertise required
Experience with Nielsen or IRI, Excel, PowerPoint preferred
Leadership and initiative
Strong strategic and problem-solving skills
Ability to work collaboratively across functions, work independently, and take initiative when appropriate.
Creative thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment.
Time management skills and ability to prioritize projects as necessary.
Good verbal and written communication skills
Experience in color cosmetics and/or beauty and/or personal care categories a plus
The base pay range for this position in New York City is $75,000 and $95,000/ year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.
Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy. Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.
Employees are also enrolled in our company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).
Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.
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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)