Responsibilities
Responsible for the traffic planning on EC platforms, (incl. TM/JD/DY) drive the growth of traffic and conversion, underpin business objectives by media effectiveness and efficiency improvement.
Responsible for the consumer funnel growth, through various data mining and operation, evaluating and analyzing the media performance, in-site and out-site alignment and integration.
Support media planning, budget allocation and drive analytics to support data-based decision-making processes, ongoing optimization, and ROI improvements.
Responsible data tracking tools, improving the overall traffic (paid/free) coverage and accuracy, work with ISVs and suppliers, effectively integrate resources to maximize the value of third-party services.
Requirements:
Master or Bachelor's degree in Marketing, BA, Data or related field.
+3 years of EC media or EC data analytics related experience in Marketing function.
EC background preferred, with a key focus on data analytics
Whatever it takes attitude and goal-oriented mindset