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Assistant Brand Manager for Lancaster
Assistant Brand Manager for Lancaster-March 2024
Shanghai
Mar 28, 2025
ABOUT COTY
Coty is a multinational company that develops, manufactures, markets, and distributes a wide variety of beauty products.
10,000+ employees
Fashion & Beauty
VIEW COMPANY PROFILE >>
About Assistant Brand Manager for Lancaster

   GLOBAL JOB TEMPLATE

  Assistant Brand Manager-Lancaster

  This is a unique role with a genuine opportunity to make an impact.

  RESPONSIBILITIES

  As our Assistant B rand Manager L ancaster , you are reporting to M arketing M anager for Lancaster.

  Your main focus :

  To help on the development and execution of Lancaster revamp project to build brand awareness, desirability and convert consumer engagement & sales in long-run vision.

  Adapt brand annual calendar and wisely use available resource to achieve business targets. including but not limited in brand sales, pillar/category performance, retail excellence, campaign delivery, consumer acquisition, consumer retention, brand awareness improvement. To liaise with local registration team and global brand team to make sure timely innovation launches in China. Achieve business results through executional excellence and partners with cross functional colleagues to ensure MKT activities are executed according to strategy and are supported by investments in advertising, digital /social and promotions. Applies understanding of local consumers and competitors to adapt the global guideline& policy in local adaptation, while also take a role of strong local voice in proposing local initiatives. Responsible for enhancement of product online content/page management; engage cross-functional teams and TP agencies to ensure effective execution. Work closely with EC operation teams to prepare and drive effective brand promotions according to platform requirements. Take overall charge of relevant brands VM development, POG space planning, in terms of review & framework setting. Stock & FCST management: be responsible to negotiate for category stock coverage, replenishment fill rate, and control depreciation rate. Provide timely and insightful business analysis and reports to adapt strategy and action plans

  Working for Coty means You'll get to work in a diverse environment with a team who are passionate about the work they do and know how to have some fun along the way.

  The team consists of Assistant Brand Manager Lancaster and you will work closely together with several departments such as R&D, Supply Chain, Trade Marketing, Sales. All your colleagues are passionate in the team.

  YOU ARE A COTY FIT

  As an experienced Assistant Brand Manager Lancaster, you get energy from working in a fast-paced, diverse and international environment. Other than that, you:

  3+ years' experience in Marketing, skincare category will be a credit. With excellent track record in innovation rollouts and good launch management, S&OP. Strong communication, and good at coordinating and mobilizing the internal and external resources. Fluent Mandarin & English capability. Good executor but can take the lead Strong beauty sense and taste.

  OUR BENEFITS

  As our Assistant Brand Manager Lancaster, some of the benefits you will receive are :

  A salary that matches your knowledge and experience Great holiday benefits Comprehensive medical and commercial insurance Fair rewards given based on performance and individual abilities Promote flexible and diverse lifestyles and ways of working

  RECRUITMENT PROCESS A telephone/online introductory meeting follows. A first online/in-person interview A second interview You will receive a proposal with the terms of employment. ABOUT COTY

  Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

  For additional information about Coty Inc., please visit www.coty.com/your-career .

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