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Analyst, Retail Media
Analyst, Retail Media-September 2024
Plano
Sep 20, 2024
ABOUT PEPSICO
Headquartered in Purchase, NY, PepsiCo is the global leader in food and beverages and operates in over 200 countries and territories around the world.
10,000+ employees
Consumer Goods & Services, Food & Beverage
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About Analyst, Retail Media

  Overview

  Do you have a passion for media and how it influences behavior? Does being part of the consumer data revolution excite you? If becoming a thought leader in a space that is at the forefront of connecting with consumers is your aspiration, you could be the perfect candidate to join the PepsiCo DX Retail Media Team, a dynamic team that brings together the science of data with media insights and activation.

  Within this data driven team, you will play a key role in driving the future of Retail Media Strategy and enabling a deep performance marketing practice to apply to our investments in retailer media.

  You will be responsible for partnering with Shopper Marketing and eCommerce to elevate some of our key media strategy and operations initiatives in DX retailer media, and for delivering media execution to key retailers in order to enable improved omni-channel ROI through innovation of their media & data capabilities, as the marketing funnel blurs and first party data, which the retailers have at scale, becomes critical to driving conversion through addressable consumer connections.

  You will also have exposure with senior management at priority DX customers, so will need to stay closely connected with their evolving needs, as well as be a strong communicator and influencer, proactively communicating across the broad matrix of stakeholders to drive transformation in this very dynamic space.

  Since this role will play a critical role in developing the future of how we can partner with retailers in this space, at a time when privacy restrictions are increasing and so retailers are quickly reacting to benefit from their own first party data, an innate curiosity and deep capacity for creative thinking and solution orientation is critical to being successful.

  Work location can be Plano, Purchase or Chicago

  Responsibilities

  Drive day-to-day digital media campaign execution for key DX customersBecome a trusted Retail Media advisor for key customers internally and externally in front of some of PepsiCo's most important retail partners, influencing capability development and media innovationAnalyze performance data to deliver clear, thoughtful recommendations for future campaign optimizationsElevate omni-channel collaboration between shopper, brands, and eCommerce, working effectively within a matrixed team to deliver a synthesized holistic approach to Retailer Media between the customers you support and beyondPromote and foster a "learning culture" by monitoring latest industry thinking and innovation to inform direction for future strategies/plans

  Qualifications

  Bachelor's degree requiredPreferred minimum of 1 years of media or marketing experienceProactive problem solver who can define, assess, and solve, and communicate in a clear and concise fashionComfortable with ambiguity Quick learnerSelf-starter, able to work independently and build connections with key stakeholders on projectsExcellent collaboratorProactive in terms of ideas, problem solving, and building connectionsCreative thinker who can bring innovation to projects and processes.Must be able to communicate in fluent English, including excellent written and presentation skills.

  Compensation and Benefits:

  The expected compensation range for this position is between $61,700 - $103,250 based on a full-time schedule.Location, confirmed job-related skills and experience will be considered in setting actual starting salary.Bonus based on performance and eligibility; target payout is 5% of annual salary paid out annually.Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

  EEO Statement

  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

  PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

  If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

  Please view our Pay Transparency Statement

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