Company Description
Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We're looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today. Wouldn't it be great if our working environment-and the tools we use-were designed with people's actual needs in mind? Imagine if every minute at work were well spent-if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots.The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace - the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history.Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you'll join us on the journey.
Team Description
Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We're responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.
Role Description
As the Analyst Relations, Team Lead on the Dropbox Marketing team you will play a pivotal role in driving the analyst relations strategy, day-to-day programming, and strategic programs with top-tier industry analysts.
Working closely with other members of the global marketing team and cross-functional groups, you will have the opportunity to work with key leaders and partners across Dropbox, aiding in sharing the Dropbox story and establishing its position as a leading [content platform] vendor with the analyst community.
Key responsibilities include creating and maintaining relationships with the global analyst community, sharing industry trends and insights with the Dropbox team, and driving push and pull programs that result in Dropbox's positive market position.
This includes effective communication of vision, strategy, product direction, customer success, and competitive position. As you shape the Analyst Relations program, you'll be encouraged to exercise creative thinking to bring your plans to life, combining strategy, executive visibility, and strong execution in a unique role.
Responsibilities
Develop a comprehensive analyst relations strategy, complete with performance metrics to assess the impact on business objectives, such as market influence and product uptake.Coordinate internal resources and personnel at Dropbox to participate in inquiries or briefings, while managing a two-way dialogue with analysts, handling all their inquiries, communicating Dropbox updates, and evaluating the success of these interactions using a strategic measurement system.Strengthen and expand relationships with key industry analysts, ensuring regular and structured engagement to foster long-term strategic partnerships.Integrate analyst insights into Dropbox's product, sales, and marketing strategies through cross-functional collaboration with internal teams, ensuring analyst feedback contributes to business planning and execution.Collaborate with cross-functional teams, such as communications and marketing, to create and distribute content based on analyst insights. This includes developing whitepapers, case studies, and thought leadership pieces that are in line with and enhance Dropbox's market presence and authority across various go-to-market functions.Implement a systematic feedback mechanism to collect and analyze analyst perspectives, using this data to refine strategies and respond to market demands.Coordinate with the marketing team to amplify analyst-generated content and insights through various channels, including digital platforms and analyst-led webinars and events.Oversee the creation of briefing materials and messaging documents and organize analyst events in collaboration with notable firms and our analyst relations agency.Serve as Dropbox's ambassador in ongoing analyst discussions and at industry conferences, reinforcing the company's commitment to industry engagement.Manage our analyst relations agency to ensure alignment with Dropbox's strategic objectives and optimal use of resources for analyst engagement activities.
Requirements
Over 10 years of experience in analyst relations, with a background in communications, PR, or marketing, and a strong grasp of the tech industry, especially cloud services.Exceptional leadership and team management skills are crucial, with a history of managing teams in this industry.Strong communication skills, capable of creating impactful content and simplifying complex concepts for diverse audiences.Strategic planning and execution expertise, with a history of delivering results that drive business success.Proficient in engaging and guiding senior leadership for high-level analyst interactions and in managing multiple, concurrent projects.Experience with global communications strategies for both internal and external stakeholders, including industry analysts and executive teams.Collaborative skills for integrating analyst insights with company strategy, supported by analytical abilities to evaluate program impact.Established network with top-tier analysts and firms, and a portfolio showcasing leadership in analyst relations campaigns or contributions to industry thought leadership.Proficient in managing analyst relations budgets and adept in using necessary tools and CRM systems, ensuring cost-effective strategies and meaningful analyst engagement.
Preferred Qualifications
Advanced degree in Communications, Marketing, Business, or related field, with over 12 years of experience in analyst relations within the tech industry.Demonstrated proficiency with digital engagement strategies, social media, and content amplification to enhance analyst relations.Recognized achievements in analyst relations, such as awards or public acknowledgments, indicating a high level of expertise and industry respect.
Total Rewards
Salary/OTE is just one component of Dropbox's total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
Current Salary/OTE Ranges (Subject to change):
C$148,800 - C$175,000 - C$201,300
Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).