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　　Job Category

　　Data

　　Job Details

　　About Salesforce

　　We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

　　Marketing Analytics, as part of the larger Marketing Performance Organization, serves as the independent data team providing an unbiased and analytically meticulous view of Marketing Performance. It is the single source of truth for insights with accuracy, quality and speed used to evaluate the performance of marketing activities and programs. It is accountable for developing and completing a central CMO-aligned measurement strategy and performance analytics practice. Finally, it has responsibility for the development of enterprise marketing data metrics and key self service dashboards. This team supports:

　　The delivery of Marketing Performance analytics, using both qualitative and quantitative data, infusing actionable context and recommendations into performance results reporting deliverablesKey analytics workstreams in support of Marketing resultsThe development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics

　　The Marketing Analyst will be responsible for delivering analytics, reporting, and insights across numerous areas of marketing supporting the Salesforce Marketing organization. They will be responsible for retrieving, analyzing and summarizing business, operations, customer and/or economic data in order to develop business intelligence, optimize effectiveness and/or predict business outcomes. They will identify, analyze, and interpret trends or patterns and prepare ongoing reports and data visualizations (e.g., charts, dashboards, heat maps) in order to support business decisions.

　　As part of the Marketing Analytics team, you will work closely with key marketing and sales partners to define and measure business performance across business units, product lines, sales segments, industries and marketing programs. You have experience handling large sets of data within multiple systems to develop custom reports. You are familiar with building and maintaining key analytical frameworks and problem-solving approaches. Finally, you are a guide at synthesizing findings into actionable recommendations in presentations shared with internal customers.

　　Primary Responsibilities (Essential Functions):

　　Understand business goals, define important metrics (KPIs), and provide insights and reporting on how marketing programs (campaigns, events, digital, etc.) are performingInterpret data to identify trends, patterns and insights to support data-driven decision makingDevelop and maintain analytics frameworks to provide insights to internal customersProactively support ad-hoc requests to provide partners with intelligent insight to the health of the businessSupply to development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics

　　Knowledge and Skill Requirements:

　　Advanced data exploration and analysis skillsHighly proficient in Excel / Google Sheets, Tableau desktop or similar data visualization tool (ability to perform complex calculations, parameters, LOD expressions, etc)Highly proficient SQL skills: Proficient in writing complex SQL queries to extract, manipulate, and analyze dataFamiliarity with marketing practices, marketing KPIs, marketing analyticsAbility to derive actionable insights from data and effectively guide decision-making, communicating in a comprehensible way across various levels of our organizationExperienced with data storytelling using tools such as Google Slides or Powerpoint; Excellent written and oral communication skillsPassion for data, and analysis; comfortable working with large data setsStrong problem solving skillsMeticulous with strong time management skillsAbility to work independently while prioritizing multiple projects and tasks in a fast-paced and unstructured environmentComfortable taking the initiative to develop solutions for unstructured problems and communicate the results to key internal customersExperience working with cross-functional collaboratorsExperience partnering with and addressing executive-level team members; strong social skills

　　Preferred Qualifications:

　　Marketing and/or Sales Strategy Analytics experience a plusEnterprise (B2B) marketing experience a plusSalesforce experience and product knowledge a plusSalesforce and Tableau certification a plus!

　　Experience:

　　BS/BA degree in marketing, economics, finance, business or equivalent related experience2+ years of analytics experience (Marketing Analytics or Sales Strategy preferred)

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