ANALYST DATA & INSIGHTS
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.
Job Overview
TE Connectivity's Marketing Data & Insights teams provide deep data (internal and external sources) and analytics capabilities in support of all marketing activities including expertise in data methodologies, systems and tools, delivering insights to online and offline activities by harvesting and utilizing online and offline metrics and customer behavior patterns. They translate quantitative and qualitative data into actionable initiatives that drive engagement and deepen relationships and manage creation and distribution of dashboards to monitor company and department goals and key KPI’s and identify areas for growth and improvement, implement customer feedback mechanisms to capture voice of customer, and communicate findings and best practices to relevant stakeholders. They manage analysis, performance, placement and effectiveness of external marketing efforts including paid search, email, display, and new media. They have experience with Adobe suite of digital analytics tools, Eloqua, Salesforce.com, SEO, SEM, digital acquisition, and e-commerce, product marketing CRM processes, sales automation, lead generation and management.
Roles & Responsibilities
Analyze marketing’s campaigns and demand generation program effectiveness at driving leads, customers, and revenue for the business unit
Build scalable solutions which can be adopted by adopted globally
Identifies and generates needed insights to improve the business & marketing performance, shows leadership to bring insights forward, in addition to generating analyses when asked
Leverage insights to propose segmentation, targeting & marketing effectiveness / improvements
Utilize various tools (Tableau, Alteryx) to join disparate data sources together to create a more robust story for the business
Collaborate cross functionally to prioritize new initiative/enhancements to be implemented to deliver against Marketing’s overall SMA & CRM objectives
Create new and leverage existing traits/segments within DMP to destination map to marketing platforms
Create and distribute weekly, monthly, and quarterly performance reports
Conduct ad hoc data analyses and performance reports as needed
Qualifications And Expereince
BA/BS in Business, Finance, Economics, or other related field (Master a Plus)
5+ years of experience analyzing sales and marketing data
Strong ability to identify business issues, formulate plans to resolve these issues and effectively communicate the results to all levels of the organization
Experience with Tableau, Alteryx.
Experience is analyzing digital data along with building complex ETL solution is desired
Experience in AWS, Python, regression, Machine learning etc. is a plus
Experience with marketing analytics platforms and has worked on digital marketing data is an added benefit: Google Analytics, Google Adwords, Adobe Analytics, Adobe Target, Adobe Audience Manager
Candidate certified in tools is an added advantage
Experience with Root Cause Analysis (RCA), Gap Analysis, Cost Benefit Analysis and Risk Assessment
Strong analytical skills with impeccable attention to detail
Microsoft Office Tools
Ability to collaborate in a global team environment
Ability to learn new tools quickly
Competencies
Values: Integrity, Accountability, Teamwork, Innovation
ABOUT TE CONNECTIVITY
TE Connectivity is a global technology leader enabling a secure, sustainable, productive, and connected future. Our broad range of connectivity and sensor solutions have been proven in the most demanding environments, enabling advancements in transportation, industrial applications, medical technology, energy technology, data communications, and for the home. With more than 85,000 employees, including more than 7,500 engineers, we work with customers in nearly 140 countries. TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat and Twitter.
WHAT TE CONNECTIVITY OFFERS:
We are pleased to offer you an exciting total package that can also be flexibly adapted to changing life situations - the well-being of our employees is our top priority!
Competitive Salary Package
Performance-Based Bonus Plans
Health and Wellness Incentives
Employee Stock Purchase Program
Community Outreach Programs / Charity Events
Employee Resource Group
Across our global sites and business units, we put together packages of benefits that are either supported by TE itself or provided by external service providers. In principle, the benefits offered can vary from site to site.
Location:
Bangalore, KA, IN, 560076
City: Bangalore
State: KA
Country/Region: IN
Travel: None
Requisition ID: 115375
Alternative Locations:
Function: Marketing Communications
TE Connectivity and its subsidiaries, affiliates, and operating units (collectively, the "Company") is committed to providing a work environment that prohibits discrimination on the basis of age, color, disability, ethnicity, marital status, national origin, race, religion, gender, gender identity, sexual orientation, protected veteran status, disability or any other characteristics protected by applicable law or regulation.