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Analyst, Consumer Insights
Analyst, Consumer Insights-July 2024
Miami
Jul 8, 2025
ABOUT ROYAL CARIBBEAN GROUP
Royal Caribbean Group is a leading cruise company with a global fleet of 60 ships traveling to more than 800 destinations worldwide.
10,000+ employees
Consumer Goods & Services, Travel and Hospitality
VIEW COMPANY PROFILE >>
About Analyst, Consumer Insights

  Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

  Position Summary:

  Royal Caribbean International's Consumer and Market Insights team is seeking an Analyst, Consumer Insights to fulfill market research needs based on the brand strategy and operational goals. This role will be responsible for working cross-departmentally on various consumer and market research needs to drive business decisions, track performance, and drive strategy and innovation.

  This position will also assist and support with the design and programming of quantitative and qualitative research, analyzing primary and secondary data from multiple sources to deliver insights via story driven reporting. This role is responsible for managing multiple projects and requires being detail- oriented in project management. We're looking for a strong, self-motivated individual who brings technical and process leadership as well as a service-oriented mindset in everything they do. In essence, the Analyst of Consumer Insights will serve as the internal expert and a champion of the voice of the customer for the Consumer Insights team and within the broader organization.

  The right person for this role is someone who is perpetually curious, passionate about research and the insights that can be gleaned from it. They should be comfortable juggling multiple complex projects at once within tight timelines.

  The Analyst, Consumer Insights will report to the Manager, Consumer Insights.

  Essential Duties and Responsibilities:

  Assist with ad hoc requests to support a variety of business needs. Understand the business challenge, communicate clear objectives, design and program surveys when needed, monitor response levels, analyze, and report results. Work collaboratively with Consumer Insights team, assisting in preparation and creation of stimulus, logistics and planning of fieldwork, coordination and execution of qualitative and quantitative research studies.Be a key contributor to all aspects of consumer insights reporting and analysis, ensuring timeliness, completeness and accuracy of reporting. Continuously refining based on feedback and evolving business objectives. Manage centralization and organization of existing research materials. Maintain project timelines and deliverables, preparing materials and managing presentation logistics with team lead. In all cases, take responsibility for creating deliverables of high quality. Perform other duties as required.This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.

  Qualifications:

  Bachelor's degree required, preferably with a major in Marketing, Business, Sociology, Statistics, or Psychology 1-3 years experience in market research or consumer insights with an understanding of different research tools, techniques, and applications Strong organizational, multi-tasking, decision making, and problem-solving abilities along with analytical aptitude, inquisitive nature, and passion for uncovering insights Highly proficient in Microsoft suite (Word, PowerPoint, Excel, Power BI) Ability to travel domestically and internationally as needed for qualitative focus groups Experience with questionnaire design, sampling approaches, tabulation planning is a plus Experience working with survey applications and analytical tools is a plus (such as Qualtrics, Q, Survey Reporter, SPSS, Tableau)

  Knowledge & Skills:

  Strong passion and curiosity for market research and consumer insights, logical reasoning, analytical aptitude and problem-solving abilities Excellent communication skills, both verbal and written, as well as strong customer service skills when communicating with key internal stakeholders Proven data gathering and analytical skills as well as the ability to synthesize findings from disparate data sources and translate insights into actionable business recommendations Very strong problem definition and solution skills Strong project management, prioritization, and organizational skills with high attention to detail and follow-up Strong interpersonal skills, highly motivated, strong orientation toward collaborative relationships

  Key Relationships:

  Royal Caribbean, Celebrity operations teams

  Customer Experience Vendor

  RCCL organization (across functions)

  Physical Demands:

  The physical demands described here are representative of those requirements employees must meet to perform the essential functions of this job with or without reasonable accommodations. While performing job functions the employee is regularly required to sit, and stand, write, review and type reports, compile data, operate a pc, communicate, listen, and assess information.The employee may move about the office complex, may travel to other office locations. This position may travel. Visual requirements include distant, close and color vision, and ability to adjust focus.

  We know there is a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We will hope to see you onboard soon!

  It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

  #LI-TC1

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