AD Marketing - MC07AE

　　We're determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals - and to help others accomplish theirs, too. Join our team as we help shape the future.

　　AD Marketing- Direct Mail Program Manager

　　Position Overview

　　This role will be responsible for providing leadership and strategic direction for the end to end execution of direct mail marketing in Personal Lines, to drive new business at an acceptable return on investment. The AD, Direct Mail Marketing, will maximize the utilization of the marketing budget using strategies and tactics with the greatest impact. In partnership with team members across analytics, procurement, and creative, responsibilities include oversight of the direct mail production process, managing expenses, measuring and tracking success, vendor relationship management, process improvement, creative and execution strategy. The ideal candidate has a strong background in marketing or related fields (customer experience, digital test and learn roles, etc.) and expertise in execution, as well as experience in data centric and strategic roles.

　　Responsibilities:

　　Lead the end to end production of monthly direct mail marketing from planning and pricing to testing strategy and production to monitoringPartner with the Creative Strategy team to optimize in-market kits and ensure a healthy pipeline of testing opportunities that will drive improved resultsOwn the monitoring of results, working with analytics and the planning team to identify trends and areas of opportunity, as well as produce accurate forecastingBuild relationships and drive a risk-averse vendor strategy that provides the most flexibility and optimized pricingDesign process documents and tools to simplify steps required to accurately forecast, plan, and monitor resultsManage the budget for direct mail, providing accurate forecasts and reconciliation of expensesCreate and present materials that clearly articulate business results, outcomes or strategy for a variety of audiencesLead cross-channel initiatives that advance PL marketing priorities or capabilities, influencing peers and other stakeholders to drive outcomes

　　Qualifications:

　　Bachelor's degree required. Advanced degree a plusMinimum of 5 years in marketing roleExperience developing strategy - diagnosis, guiding policy and coherent action - and executing against a planExperience A/B and multivariate testing hypotheses to support recommendations/optimizationsStrong analytical competency and familiarity with tools such as ExcelHighly organized and detail oriented; energetic self-starter who takes initiative and is able to manage internal/external resources effectivelyAbility to work at a fast pace and effectively navigate and partner with other parts of Personal Lines organization including Product and SalesTrack record of success working in a deadline-driven environment

　　Compensation

　　The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford's total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:

　　$95,680 - $143,520

　　Equal Opportunity Employer/Females/Minorities/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age

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