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Ad Intel Classification Analyst - [Mumbai/Bangalore]
Ad Intel Classification Analyst - [Mumbai/Bangalore]-January 2024
Mumbai
Jan 22, 2026
ABOUT NIELSEN
We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it.
10,000+ employees
Client Services
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About Ad Intel Classification Analyst - [Mumbai/Bangalore]

  At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.

  ABOUT THIS JOB

  Responsible for viewing, analyzing, classifying and coding television material. This includes determining the type, classification, duration and creative characteristics of television material.

  RESPONSIBILITIES

  Watch and listen to commercial suspect via video clip

  Use project classification guidelines to determine type of suspect (commercial, promo, PSA, etc.)

  Identify brand being advertised based on video and audio

  Identify creative characteristics based on video and audio

  Match brand with existing information in the database

  Create new brands and/or creatives

  Complete coding of commercial suspects within established time

  Adhere to coding business rules and guidelines

  Meet and maintain an acceptable quality score

  Meet and maintain an acceptable productivity rate

  ROLE REQUIREMENTS

  Interpretation and transcription skills

  Must speak and write American English

  Basic computer skills

  Good listening skills

  Ability to understand American accent

  Strong attention to detail

  Strong time management skills

  Excellent spelling & grammar skills

  Ability to work both independently and part of a team

  Must be able to meet expected benchmarks for quality and output

  Must respond well to feedback

  Knowledge and interest in American culture a plus

  Exposure to US advertising & TV programming a plus

  Production environment experience a plus

  ABOUT THE TEAM

  Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work.

  ABOUT NIELSEN

  As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms—from TV Classification Analyst podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth. Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action.

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