Job Description :

　　Activation Manager

　　Diageo is a world class leader in beverage alcohol with an outstanding collection of brands across spirits and beer! Diageo has over 200 outstanding brands – old and new, large and small, global and local, with brands sold in 180 countries at almost every price point and in every category to meet consumer demand. With revenues of over £11.8 billion, it is a constituent of the FTSE 100.

　　Diageo is the leading spirit player in every region of the world, boasting a broad portfolio of both international and local brands such as Johnnie Walker, Smirnoff, Don Julio, Bulleit, Captain Morgan.

　　Diageo’s strong regional profile facilitates its exposure to the greatest consumer opportunities in the sector. Operating as 21 geographically based markets around the world and having a presence in over 180 countries, the forward-thinking and responsive business model allows Diageo to capture consumer trends early and remain agile in delivering sustainable performance.

　　Our commitment to sustained value creation ensures the continued focus on building a world-class sales organization, investment in local production, and building the capability of local talent. Diageo employs over 27,775 people across its truly global business. The company applies country-specific strategies to meet local consumer and customer needs.

　　Diageo has built a strong platform for growth through overall investments in its own brands and by acquisition to broaden the geographical footprint and category depth and range.

　　Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as a part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!

　　Purpose of Role:

　　This role will serve as the Activation lead for all touchpoints internally and with distributors. The successful candidate will enable outstanding brand and local marketing activation in market to ensure the markets drive at scale national program deployment and focus on supporting the everyday brilliant retail within the business.

　　Will focus on key market-level levers such as national brand programming, strategic account programming, point of sale, VAP, and sampling (where legal) and ensure rest of market coverage is in place. The role will provide leadership, support, communication & coordination at the local level to ensure alignment of activity to help drive the business for key customers via strategic brand initiatives.

　　Accountabilities and Responsibilities:

　　Effectively advocate for the market’s needs and opportunities with central teams and across the regionEncourage and advise the Diageo and Distributor sales teams in the market on the brand strategies, investments, and resources / activities to deployServe as communication liaison between internal and external partnersEncourage, influence, and mentor local distributor counterparts, national sales leads, and agency partnersLead all market activity including but not limited to point of sale, value- added packs, sampling events, customer digital excellence, shopper programmingAlign with the Diageo Marketing Code, regulatory and legal requirementsEnsure Diageo’s brands show up in market in a way that is consistent with the brands purpose, target audience and toneAccountable & responsible for the success of redefining how we plan and activate at retailPartner with customer leads to ensure Key Performance Indicators success in local marketDrive AT SCALE best in class execution of programs and platforms to deliver market share growthRefine the way we believe/behave/operate to drive activity and local activation effectivelyLeadership Responsibilities and Decision-Making Rights: Strong ability to establish relationships and influence decision making internally and at local key customers

　　Qualifications and Experience Required

　　Strong Experience needed. Strong project management skills is a plusBachelor’s degree and proven successful experience in Commercial or MarketingStrong attention to detail, great communication and interpersonal skillsBe a Change agent – understand current go to market strategy and be passionate about the future/evolution of local activationStrong interpersonal skills with experience working across a matrixed organization with multiple partnersMust have strong influencing and negotiation skillsFinancial and budget management

　　Worker Type :

　　Regular

　　Primary Location:

　　Chicago Sales Office

　　Additional Locations :

　　Off Site Michigan, Off Site Tennessee

　　Job Posting Start Date :

　　2023-11-17

　　Salary Range:

　　Minimum Salary:

　　$95966

　　Maximum Salary:

　　$159944

　　At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.