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Account Development Representative
Account Development Representative-March 2024
Karnataka
Mar 21, 2025
ABOUT SPRINKLR
Sprinklr is a leading customer experience management (CXM) platform.
1,001 - 5,000 employees
Media, Social Media
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About Account Development Representative

  Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

  Learn more about our culture and how we make our employees happier through The Sprinklr Way (http://get.sprinklr.com/hubfs/SprinklrWay.pdf) .

  Job Description

  Sprinklr is the unified platform for all customer-facing functions. We call it unified customer experience management (Unified-CXM). We help companies deliver human experiences to every customer, every time, across any modern channel, at a once impossible scale. Headquartered in New York City with over 2,400 employees globally, Sprinklr works with more than 1,000 of the world’s most valuable enterprises global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100. Learn more about our culture and how we make our employees happier through The Sprinklr Way .

  What You’ll Do:

  XDRssupportSalesDevelopmentRepresentatives(SDRs) through various activities includingbrand andprospectresearch and creating Champagne assets

  Prospecting:Identifyingleadsat a particularcompany that fallunder one ofSprinklr’sBuyer Personas andcouldreasonably purchaseor bean end-userof Sprinklr’splatform.To beused forSDR outreach.

  Research:Identifyingnews,strategies,initiatives,orotherrelevantorengageablecontentofeitheraparticular company or particular prospect.Again, to be used in SDRoutreach.

  DashboardCreation:BuildingcustomizedBenchmarkingorListeningdashboards withChampagne to beused within SDR outreach

  What We Do

  MINDSET

  We are Customer Obsessed​

  We Learn to Grow​

  We are Fearless​

  We Never Ever Give Up​

  We Passionately Genuinely Care​

  We Build Trust and Teamwork​

  We are Accountable for Results​

  Resilience - bounce back from rejection quickly and use it as an opportunity to learn and improve​

  Unifiers- working well with the SDR & Internal team (SDR, Sales Ops, Marketing, Product, IT, etc.)​

  OKR​

  *Enhance TAM Data Quality: * ​

  20% increase in the contacts - Tier-1 & 2 accts.​

  Automated data enrichment, 15% improvement in contact accuracy.​

  Improve SDR Efficiency: ​

  Implement 2 new Champagne dashboards - aid SDRs in identifying and pursuing high-potential leads.​

  Reduce SDR manual efforts by 20%​

  Engagement with Tier-3 Accts: ​

  25% increase in response rates​

  Implement automated follow-up sequences - 15% increase in engagement.​

  Continuous Data Enrichment: ​

  Integrate multiple solutions for ongoing data enrichment - 20% reduction in manual data entry ​Continuous Learning and Development ​

  Training Completion for the Market Research team on industry trends, market dynamics, and best practices in leveraging technology for data enrichment.​Improve Research Repository ​

  Update Industry vertical content on SharePoint​

  Monthly publish Industry Dashboard for all verticals​

  SKILLSET​

  Research: Awareness of research methodologies at account and prospect level​

  Strategic Thinking: Developing a clear vision of the POV for each account from SDRs and transforming it visually through dashboards​

  Communication skills: Interaction with internal stakeholders such as SDRs, AEs ​

  Case Management: Activity planning and prioritizing requests for the day​

  Social Media Awareness: Understanding of social media channels​

  Social Media Analytics: Build insights from social media activity​

  Lead Generation​

  Lead Enrichment​

  CRM Tool awareness: Salesforce​

  Research & Prospecting tools such as Zoominfo, Linkedin Sales Navigator etc​

  ACTIVITIES​

  Collaborate with Sales Development Representatives (SDRs) to identify key prospects and areas for opportunity to personalize Sprinklr’s positioning.​

  Conduct secondary research for targeted accounts w.r.t Industry, and Account Insights. Identify opportunities and strategize an approach to create interest.​

  Use prospecting tools to identify right contacts based on our ICP, verify contact details for SDRs to engage. Build prospect insights to offer personalization during outreach.​

  Manage Insights and Dashboard requests from SDRs following a 24-hour SLA to project delivery. ​

  Conduct analysis on the engagement & social listening data to share actionable insights useful for initial outreach and discovery.​

  Train the SDRs on platform w.r.t usage and interpretation.​

  Why You'll Love Sprinklr:

  We're committed to creating a culture where you feel like you belong, are happier today than you were yesterday, and your contributions matter. At Sprinklr, we passionately, genuinely care. For full-time employees, we provide a range of comprehensive health plans, leading well-being programs, and financial protection for you and your family through a range of global and localized plans throughout the world.

  For more information on Sprinklr Benefits around the world, head to https://sprinklrbenefits.com/ to browse our country-specific benefits guides.

  We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world’s most loved enterprise software company, ever.

  We believe in our product: Sprinklr was built from the ground up to enable a brand’s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage, and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.

  We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with LinkedIn Learning and more.

  EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.

  Sprinklr is proud to be an equal-opportunity workplace and is an affirmative-action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. See also Sprinklr’s EEO Policy and EEO is the Law.

  We’re excited that you’re interested in joining Sprinklr!

  Please check back frequently to follow up on the progress of your application and continue to update your contact information as appropriate.

  Here at Sprinklr, we’re on a mission to help every organization on the planet create unified experiences that make customers happier. That customer obsession mirrors our commitment to our own people — to treating them like family, and to sharing a culture that reflects our values.

  Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.

  Sprinklr is proud to be an equal employment opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

  See Sprinklr's EEO Policy and Equal Employment Opportunity is the Law notice.

  Sprinklr is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans during our application process. If you have a disability or special need that requires accommodations, please let us know by filling out this form (https://forms.office.com/r/hzDnhjYCJf) .

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