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TikTok Shop - Global Growth Product Manager
TikTok Shop - Global Growth Product Manager-April 2024
San Jose
Apr 22, 2025
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About TikTok Shop - Global Growth Product Manager

  Responsibilities

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Why Join Us

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

  Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  About the team

  We are looking for an energetic senior product leader to join our US TikTok Shopping customer User Growth team.

  Responsibilities

  - Responsible for user growth of TikTok Shop (E-commerce business) globally. Design and execute product definition/ launch/ GTM based on global and local peculiarities.

  - Define product strategies driving revenue growth on the platform, through in-depth understanding the needs of sellers/ customers/ content creators and other parties involved.

  - Collaborate cross-functionally in a global environment across regions and product/ ML/ data/ business teams.

  - Develop and apply best practices for pricing strategies, including dynamic pricing, price elasticity, customer segmentation, and channel management.

  - Use data analysis techniques and tools to identify pricing anomalies and recognize growth opportunities.

  - Analyze market trends and recommend appropriate pricing strategies based on data-driven insights.

  - Develop and maintain revenue metrics and forecasts and use them to recommend pricing strategies.

  - Collaborate with cross-functional teams to enhance pricing and promotion strategies and optimize revenue and profitability.

  Qualifications

  - Bachelor's degree or above

  - Experience with tech products: Familiarity with product design/ launch/ GTM, product strategy, relevant experience in revenue management, pricing strategies, data analysis, or a related field is preferred.

  - Proficient in Data Analytics, with a knack for translating insights into impactful product decisions, strong analytical skills, and experience with data analysis tools such as Excel, SQL, and Python.

  - Strategic and Logical Thinker, ability to research and synthesize key findings, with effective planning, analytical and problem-solving abilities.

  - User-Centric Mindset: Passionate about understanding sellers from different backgrounds and excellent communication skills to work cross-functionally in a globally collaborative environment.

  - Excellent communication and teamwork skills and working experience in international organizations would be an advantage.

  - Experimentation Champion, proven track record in designing and analyzing A/B tests, driving iterative improvements.

  - Agility & Leadership: Thrives in a dynamic, fast-paced environment, driving strategies as the landscape evolves. A true self-starter who can influence cross-functional teams.

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

  TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected]

  Job Information

  [For Pay Transparency] Compensation Description (annually)

  The base salary range for this position in the selected city is $193800 - $379620 annually.

  Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

  Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

  We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

  Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

  We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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