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Survey Research Scientist, Ads Marketing
Survey Research Scientist, Ads Marketing-April 2024
New York
Apr 28, 2025
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About Survey Research Scientist, Ads Marketing

  Minimum qualifications:

  Bachelor's degree or equivalent practical experience in survey research, statistics, sociology, psychology or relevant work. 6 years of research experience, in survey research and tracking. Experience with statistics, questionnaire design, sample design, missing data/imputation, non-response, and online panels.

  Experience with R, SPSS, SQL, and longitudinal data, time series analysis, and causal methods.

  Preferred qualifications: PhD in Survey Research, Sociology, Psychology, Survey Statistics, or relevant work experience.

  Experience with advertising/B2B research, and working on large scale, multi-country research programs.

  Experience creating research standards, standardized surveying tools, instruments and processes.

  Experience delivering insights from multiple data sources through executive communications and presentations.

  Experience working on a highly cross-functional team with ability to manage complex projects with multiple stakeholders and priorities.

  Proficiency in data extraction and manipulation, dashboarding/visualization, experimental design, statistical analysis, and predictive modeling or qualitative and quantitative research and behavioral science techniques.

  About the job

  Global Market Insights (GMI) generates a deep understanding of our customers (i.e., brands and agencies who advertise with Google) and their consumers. The team taps into Google's internal data and conducts primary research to uncover insights to show that Google understands consumers and advertisers and is a key partner for business growth.

  As a Survey Research Scientist, you will have the opportunity to design, execute, and analyze complex surveys across the most important parts of Google's Ads business and products, globally. This effort involves applying the latest research methods to complex surveys and combining results with other data sources to improve understanding. Very often you will be faced with a research question to be transformed in a quantitative survey or design other approaches to measure perception and sentiment. You will develop and maintain analyses that drive large or multiple smaller analytical outcomes. You will develop scalable and cost-efficient solutions to complex problems that may be ambiguous or lack clear precedent. As you lead at least one workstream, you will work with numerous stakeholders to ensure smooth running and delivery of multiple analytical outcomes. You will be expected to accomplish this work in a dynamic, fast changing business environment by collaborating with other analysts, marketing, sales, and product managers.

  Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

  The US base salary range for this full-time position is $126,000-$190,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

  Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

  Responsibilities

  Work on survey projects involving sampling, data collection methods, questionnaire design, weighting, translation and adaptation, statistical analysis and reporting. Work with large, complex data sets and solve difficult, non-routine problems.

  Interact cross-functionally with a wide variety of people and teams. Communicate highly technical results and methods to different non-technical stakeholders.

  Work with market and survey research vendors, write requests for proposals (RFPs) and control the quality of data provided by vendors.

  Provide research and analytical thought leadership by designing and recommending new analyses, infrastructure, or experiments, to drive improvements in the business.

  Work on building standard approaches to common research initiatives and question types. Apply the latest survey researchmethods and advanced statistical methods.

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