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Sr. Manager, Marketing Campaign Strategy
Sr. Manager, Marketing Campaign Strategy-April 2024
Denver
Apr 22, 2025
ABOUT DAVITA
We are on a quest to build the greatest healthcare community the world has ever seen. Learn how DaVita—which is Italian for “giving life”—is working.
10,000+ employees
Healthcare
VIEW COMPANY PROFILE >>
About Sr. Manager, Marketing Campaign Strategy

  2000 16th Street,Denver,Colorado,80202,United States of America

  Are you passionate about designing transformative experiences for patients?Our growing patient experience team is looking for unique talent to optimizeand reimagine the experiences we deliver. We are looking for a PatientPersonalization and Engagement Campaign Solutions Strategist to lead end toend patient campaign development, strategy and execution. This strategic anddata driven leader will work cross functionally to drive patient engagementprograms and multi-channel campaigns to influence patient behavior and improvehealth outcomes, while driving business results.

  As a Patient Personalization & Engagement Campaign Solutions Strategist,you will drive sophisticated personalized campaigns and engagement programsaimed to improve patient activation, onboarding experience, retention,clinical adherence, healthy equity and education. You will also ensure theinterdependencies and interoperability between those campaigns and apatient's journey and digital experience.

  This leader will have strong campaign management and marketing experience inan agile framework, seamlessly leaning into both technical, marketing,and business acumen to reimagine how we use technology to communicate,engage and influence patient behavior across the Kidney Care Continuum.

  This is a highly visible role at the forefront of DaVita's focus onpatient-centered care.

  Program and Campaign Strategy and Oversight:Partner with key stakeholders, including patient experience, business,patient digital, research, legal, compliance, and marketing totranslate business problems to patient engagement campaigns.Support defining the 'what' and 'why' of campaign design by supportingin defining hypothesis, KPIs and desired outcomeLead the 'how' in campaign and program design and execution; owning theend-to-end strategy, reporting, analysis, and optimizationAct as key contact for business stakeholders; Liaising with key stakeholdersto understand program demand and working with leadership to create andmaintain engagement roadmapLead strategy development and execution of engagement roadmap that deliverspersonalized patient programs and campaigns.Lead post campaign analytics discussions, including outcome and campaignoptimization recommendationsEnsure core team is driving to common goal, producing high-value incrementsand meeting commitmentsProvide strategic vision of how personalization, engagement, andtechnology solve business problems.

  Program and campaign management delivery and execution:Plans, design, track, and manage campaign deliverables, goals, andmilestones and other "success" criteria; adjusts program plans and/orresources to meet changing needs and requirementsCreate messaging specific to audience, channel and/or based on priorinteractions to drive personalization and engagementWrite creative briefs and manage production workflow to ensure campaigns aredelivered on time and within agreed strategy and plan.Manage the priority, backlog and expectations of stakeholders and partners.Monitor ongoing results of key initiatives as measured by KPIs and supportingbusiness metricsCross functional Risk Mitigation at Program/Portfolio Level

  Portfolio ManagementCreates and maintains year over year budget campaign and program budgetFinancial Forecasting in partnership with cross collaborative inputsExecutive reporting & communication - prepares and delivers engaging,informative, and well-organized presentations to executive and other audiencesOther duties as assigned.

  Qualifications:Bachelor's degree required, MBA or other related graduate level degree a plus5-8+ years of experience in journey-based, campaign strategy, design andexecution5+ years of lifecycle Marketing experience3+ years of experience managing multimillion-dollar budgetsProficient in data platforms, specifically CDPs, C M, MDM, channelcommunication delivery tools, material delivery, campaign managementstrategy, and communication fulfillment platforms.Demonstrated results in being able to think strategically, anticipate futuretrends, and incorporate them into both a short-term and long-term strategicplaExperience leading cross-functional, matrixed project teamsAbility to build strong relationships across multiple lines of businessExperience in using data to derive insights, produce regular reporting,and perform A/B testingExperience with Agile framework is preferredHealthcare experience preferredHere is what you can expect when you join our Village:* A "community first, company second" culture based on Core Values thatreally matter.* Clinical outcomes consistently ranked above the national average.* Award-winning education and training across multiple career paths to helpyou reach your potential.* Performance-based rewards based on stellar individual and teamcontributions.* A comprehensive benefits package designed to enhance your health, yourfinancial well-being and your future.* Dedication, above all, to caring for patients suffering from chronickidney failure across the nation. Enter text here

  Join us as we pursue our vision "To Build the Greatest Healthcare Communitythe World has Ever Seen."

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