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Sr. Global System Integrator & Alliance Marketing Manager
Sr. Global System Integrator & Alliance Marketing Manager-April 2024
Flexible / Remote
Apr 20, 2025
About Sr. Global System Integrator & Alliance Marketing Manager

  About Us

  At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

  We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

  About the Role

  As the Sr. Global System Integrator & Alliance Marketing Manager, will be responsible for managing marketing initiatives, campaigns, and content creation for Cloudflare's highly strategic and quickly expanding set of Global System Integrators (GSI) and key Alliance partners. You will apply your deep, cross-functional marketing skill set and expertise in cloud stack technologies to grow global engagement, pipeline, and revenue with this set of critical partners, i.e., Accenture, Rackspace, etc. This is a highly visible role across the company and will require you to work closely with senior stakeholders from Partner Sales, Regional Sales, Operations, Product Management, Product Marketing, and other organizations to deliver compelling content, engaging partner experiences, and high-performing lead-generation campaigns.

  Responsibilities

  Position the company's products and services effectively in collaboration with system integrators and alliance partners. Ensure consistent branding and messaging across all joint marketing initiatives. Develop strong marketing interlock within the partner organization. Oversee the creation of marketing content such as case studies, whitepapers, blog posts, and social media content that highlight the strengths of the partnerships and integrations. Build and manage co-marketing campaigns with partners to achieve target outcomes across the sales funnel (awareness - consideration - close), including hosted or third-party events, webinars, and digital campaigns, as well as the tracking and reporting of outcomes of those campaigns. Lead partner-facing and through-partner enablement, sales, and marketing content development in collaboration enablement and SMEs throughout Cloudflare. Own a communications framework and cadence for GSIs and Alliances, including messaging, news articles, and recurring business review and feedback mechanisms. Monitor and analyze the performance of marketing campaigns and partnerships. Utilize metrics and KPIs to measure return on investment and make data-driven decisions for future marketing strategies. Manage the marketing budget allocated for system integrator and alliance activities. Ensure efficient use of resources to maximize marketing impact. Maintain regular communication with internal stakeholders and external partners. Provide regular reports on campaign progress, market insights, and partnership developments. Desirable Skills, Knowledge, and Experience 

  Minimum 10 years of experience working in GSI or Strategic Alliances Partner Marketing with a track record of driving business outcomes through content creation and lead generation campaigns Demonstrated familiarity with building and managing strong partner programs in the cloud technology stack Fluency in one or more of the following technology segments: cloud security, cloud performance, cloud infrastructure, cloud services, telecommunications, digital transformation consulting Excellent written and verbal communication skills Ability to effectively influence both internal and external stakeholders across all levels of the organization Ability to manage ambiguity and navigate unforeseen obstacles gracefully Deep curiosity, excellent listening and empathy skills, and ability to get things done in a collaborative team environment A passion for Cloudflare's mission and the success of our customers, partners, and community A strong understanding of SFDC, partner attribution models, and knowledge of Marketo is desirable. Strategic thinker who is willing to roll their sleeves and execute priorities independently Experience working at a GSI, telco, or a major global business consulting firm a plus BS/BA degree in Marketing, Business, or a related field Compensation

  Compensation may be adjusted depending on work location.

  For Colorado-based hires: Estimated annual salary of $139,000 - $169,000 For New York City, Washington, and California (excluding Bay Area) based hires: Estimated annual salary of $142,000 - $174,000 For Bay Area-based hires: Estimated annual salary of $159,000 - $195,000 Equity

  This role is eligible to participate in Cloudflare’s equity plan.

  Benefits

  Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

  Health & Welfare Benefits

  Medical/Rx Insurance Dental Insurance Vision Insurance Flexible Spending Accounts Commuter Spending Accounts Fertility & Family Forming Benefits On-demand mental health support and Employee Assistance Program Global Travel Medical Insurance Financial Benefits

  Short and Long Term Disability Insurance Life & Accident Insurance 401(k) Retirement Savings Plan Employee Stock Participation Plan Time Off

  Flexible paid time off covering vacation and sick leave Leave programs, including parental, pregnancy health, medical, and bereavement leave What Makes Cloudflare Special?

  We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

  Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

  Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

  Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.

  1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

  Sound like something you’d like to be a part of? We’d love to hear from you!

  This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

  Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

  Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [email protected] or via mail at 101 Townsend St. San Francisco, CA 94107.

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