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SEO Copywriter I
SEO Copywriter I-April 2024
Flexible / Remote
Apr 19, 2025
About SEO Copywriter I

  Be essential at Cars Commerce At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, Accu-Trade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.  

  No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

  But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

  About the Role: The SEO Copywriter is an individual contributor role inside the SEO Department, responsible for creating unique content for SEO clients based on strategic goals identified by SEO Specialists. Copywriters work under the supervision of the Copy Supervisor, and in coordination with the SEO Specialists to fulfill client work month to month. Copywriters must be adept and proficient writers, who are able to quickly research and create search-optimized content that is useful to users and meets the length and time requirements of the department. Copywriters must be unafraid of tight deadlines and high workloads, writing and researching for between 7 and 9 pieces of content a day on average.

  Copywriters manage a heavy client load of between 30 and 40 accounts, making time management and the ability to complete tasks accurately and efficiently critical to success in this role. While SEO copywriting experience isn’t required for this role as training is provided, critical thinking, time management, and being calm under pressure are traits that lead to success.

  Duties:

  Write a high volume of high-quality, organic search-optimized web content per month, adhering to strict quality guidelines within time requirements

  Manage client production schedules independently to meet tight internal deadlines

  Perform competitor and keyword research in order to write top-placing content

  Collaborate with SEO Specialists to create content that meets client goals

  Flawlessly edit content created by yourself and others

  Work within website platforms to publish content

  Follow and understand brand-specific compliance requirements

  Contribute actively to department and company goals

  Understand and implement SEO best practices in content production

  Requirements (within 3 months of employment):

  Active interest in organic search, search engines, and digital marketing and drive to stay abreast of industry news and updates

  Driven by the desire to continuously gain knowledge and improve skills

  Ability to comfortably and successfully manage heavy client loads (30-40 clients, 7-9 pieces a day on average)

  Ability to complete all required tasks within outlined time requirements and by required due dates each month

  Willingness to work overtime as needed to complete client work on schedule

  Critical thinking and reasoning skills; the ability to take learned concepts and apply them appropriately to unique situations in order to arrive at the most logical plan of action

  Willingness to identify problems or issues and raise them to leadership, as well as present possible solutions

  Adaptability; willingness to accept and embrace changing processes, gray areas, and new ideas with ease and enthusiasm

  Fully functional in all areas of the Copywriter skills matrix

  Exceptional written and verbal communication

  Detail-oriented, especially as it relates to Quality Control and editing your own work

  Proficient with Google Docs/Google Sheets or Microsoft Word/Microsoft Excel

  Ability to perform and apply findings of competitor research using SEMRush and Google

  Demonstrated understanding of SEO fundamentals

   

  #LI-EJ #LI-Remote

   

  In the spirit of pay transparency, we are excited to share the base salary range for this position which is not inclusive of bonuses, benefits or other forms of compensation that the position may be eligible for. If you are hired at Cars Commerce, your final base salary compensation will be determined based on factors such as skills and/or experience. If the salary range is close to what you're seeking, then we encourage you to apply and learn more about the total compensation package for this position.

  Salary Range

  $48,000—$56,000 USD

  Our Comprehensive Benefits Package includes:

  Medical, Dental & Vision Healthcare Plans 401(k) with Company Match + Immediate Vesting New Hire Stipend for Home Office Set-Up Employee Stock Purchase Program Generous PTO Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset

  Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages! We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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