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Senior Web and Digital Analyst
Senior Web and Digital Analyst-April 2024
Kragujevac
Apr 19, 2025
ABOUT EPAM SYSTEMS
EPAM is a leading global provider of product development and software engineering solutions.
10,000+ employees
Consulting, Technology
VIEW COMPANY PROFILE >>
About Senior Web and Digital Analyst

  EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, diverse community to help you discover your fullest potential.

  No less important is our applicants' safety, well-being, and experience. Therefore, until further notice, all EPAM employment interviews will be conducted remotely. Our recruitment professionals and hiring managers are standing by to ensure a robust and engaging virtual candidate experience. We look forward to speaking with you!

  The remote option applies only to the Candidates who will be working from any location in Serbia.

  DESCRIPTION

  We are looking for an experienced Technical Web Analyst to support our digital marketing practice with hands-on analytics and tagging experience. You have a solid understanding of how to meet client's data tracking requirements in a GDPR minded way. Whether that be using GA4 or Server-Side Tagging. A clean and solid data and tagging implementation is what gives you energy. You can explain complex matters in an understandable way and are up to date on all developments in the analytics field. You're not afraid to get down to the nitty-gritty and challenge the status quo.

  What You'll Do Determining client's KPI requirements Solving data (accuracy) problems in Google Tag Manager & Google Analytics Setting up user behavior tracking while applying enough creativity to find the best methods of data capturing strategy development and implementation; business requirement collection for tracking and providing it to development team Make data-based recommendations on how to improve clients' online strategy Conduct deep-dive research on all areas of customers' online strategy Build insightful automated dashboards What You Have Degree in Marketing, Mathematics, Statistics or Engineering 2+ years of Web Analytics experience; additional experience in online marketing or product analytics would be a plus Vast experience in a variety of web analytics tools (audit, setup, reporting, working with API): Google Analytics, Google Tag Manager, Google Looker Studio Experience in implementing tags using tag management systems (including writing custom tags on Javascript & jQuery) Experience in creating and explaining dashboard reports, using data visualization tools Statistical and analytical skills with an ability to spot any issues or trends in data Communication skills, ability to explain analytical things for non-technical stakeholder Knowledge of Web Analytics project documentation development and maintenance Creative, proactive, pragmatic and curious mindset English level: B2 Nice to have Background in digital marketing and advertising Experience in setting up multi-channel dashboards that combine Web Analytics with other sources like CRM, Social, and Marketing Automation data Experience with other industry tools and platforms like Google BigQuery, Google Marketing Platform, Snowflake and app tracking We Offer Diverse multicultural, multi-functional, and multilingual work environment Global scope, international projects in different business domains: life sciences and healthcare, retail, and distribution, software and hi-tech, etc Outstanding career development opportunities with a transparent career path and a roadmap to accelerate your journey Numerous opportunities for self-development: hard & soft skills internal training courses, mentoring programs, and unlimited access to LinkedIn Learning courses Knowledge-sharing with colleagues from EPAM's global tech communities English language courses 25 days holiday per annum 5 days of sick leave without medical certification Private health insurance for employees and discount for private health insurance for family members Discount for Fit Pass program Comfortable modern offices in Belgrade and Novi Sad or remote work from any location in Serbia Regular corporate and social events (parties, sport events, advanced CSR programs etc.) Learning programs for kids (eKids)

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