Site Name: Taiwan - Taipei
Posted Date: Dec 8 2023
Why GSK
GSK is a global biopharma company with a special purpose -to unite science, technology and talent to get ahead of disease together -so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns -as an organisationwhere people can thrive.Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves -feeling welcome, valued and included. Where they can keep growing and look after their wellbeing.So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
Key Responsibilities:
Are you looking for a brand management role that allows you to drive robust customer insights and shape promotional effectiveness? If so, this Product Brand Management Rx Manager role could be an exciting opportunity to explore.
As a Product Brand Management Rx Manager, you will lead the strategic planning and execution of integrated multichannel campaigns for promoted portfolio products across the assigned region.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:Ensure comprehension of Product/Therapy Area strategy to select, customize and share global content to Local Operating Companies (LOCs)Liaise with the LOCs to design the customer journey strategy that will be in line with the country need by leveraging the existing product playbookProvide specific mentoring to the customer experience responsible people in the LoC with regards to the promoted products in the private market and specific materials required in a tender set upDevelop the end to end portfolio marketing customer experience plan with LoC input based on available data and channel mix deliverablesProvide relevant insight to the Global Brand Teams so needs of the markets are understood and evaluatedPerform regular gap assessment for the region and work with the Product Marketing Lead to create specific local materials when content is not provided by Global Brand TeamsProvide the Operations Hub with the plan by country /by product to be localized for each promotional cycleHarmonize the integrated campaigns in line with market needs, proposal of solutions and identification of gaps in content or technologyMonitor the implementation of global campaign by channel in respective markets and take corrective actions to maximise utilization of globally available materialsBasic Qualifications:
We are looking for professionals with these required skills to achieve our goals:Bachelor's degreeExperience with pharmaceutical marketing and the code of promotionExperience crafting high-impact customer experience plans that conform to local market needsExperience with multi-channel marketingPreferred Qualifications:
If you have the following characteristics, it would be a plus:Demonstrated stakeholder management and influencing skillsExceptional communication and organizational skillsAbility to problem solve with limited informationCommercial
GSK's portfolio spans three product areas: vaccines, specialty and general medicines and our focus is to deliver better and faster for patients globally. Our unrivalled vaccine portfolio targets infectious diseases at every stage of life, helping to reduce the burden of disease for hundreds of millions of people. GSK has exceptional capabilities in vaccine science and technologies, including adjuvant/protein and mRNA. In specialty medicines, we are at the forefront of HIV prevention and treatment, and we are building our presence in key therapeutic areas such as oncology and immuno-inflammation. General medicines include our inhaled medicines for asthma and COPD, antibiotics and medicines for skin diseases.
By 2031, we aim to deliver more than £33 billion in annual sales - a step-change in performance and growth which will significantly increase the positive impact we can have on the health of billions of patients around the world. And we're confident in our future. Our pipeline of 21 vaccines and 43 medicines includes many with potential to be first or best-in-class opportunities for patients.
GSK is an Equal Opportunity Employer and we want GSK to be a workplace where everyone can feel a sense of belonging and thrive. All qualified applicants will receive equal consideration for employment without regard to disability, race/ethnicity, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, or age.
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Why Us?
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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