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Senior Product Manager, Patient Marketing
Senior Product Manager, Patient Marketing-April 2024
Irvine
Apr 21, 2025
ABOUT EDWARDS LIFESCIENCES
Edwards Lifesciences is the global leader of patient-focused medical innovations for structural heart disease and critical care monitoring.
10,000+ employees
Healthcare, Engineering
VIEW COMPANY PROFILE >>
About Senior Product Manager, Patient Marketing

  Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

  Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under treated. Edwards' groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It's our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. This project manager will initiate, plan, execute, control and manage all aspects of projects to ensure ultimate project success within THV Marketing.

  You'll make and impact by:

  • Developing comprehensive marketing plans including strategies and tactics for a B2C audience

  • Developing marketing messages based on marketing strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for B2C audience

  • Developing product materials and programs that support product launch and commercialization strategies for B2C audience

  • Driving marketing collateral through all relevant legal and regulatory approval processes through

  collaboration with relevant cross-functional stakeholders

  • Managing budgets related to product line, campaigns and projects

  What you'll need (Required):

  Bachelor's Degree or equivalent in in related field, 8 years of experience orMaster's Degree with 6 years of experience working in sales, marketing, or healthcare industry preferredMust be onsite in our Irvine, CA Headquarters

  What else we look for (Preferred):

  Extensive understanding of marketing concepts and principlesPossesses digital marketing experience: Understands best practices, digital media, UXPossesses DTC experience either inside of healthcareGrasps a working understanding of media plans, media vehicles and drivers, as well as efficienciesUnderstands data and analytics terminology and insightsProven successful project management skillsProven expertise in Microsoft Office SuiteExcellent attention to detail, documentation, communication skills and interpersonal relationship skills, including negotiation and relationship management with the ability to drive achievement of objectivesExtensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standardsUnderstands broad market research designs, develops market research programs, and demonstrates an in-depth understanding of commercial goals behind researchAbility to forecast marketing impact for short-term and long-term accuracy based on market development and changing market dynamicsAbility to interact professionally with all organizational levels and proactively escalate issues to

  appropriate levels of management in the organizationAbility to manage competing priorities in a fast-paced environmentAbility to represent leadership on sections of projects within a specific area working closely with cross-functional teams, marketing peers and leaders and managing needs and messaging to upper managementAdhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

  Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

  For California, the base pay range for this position is $111,000 to $158,000 (highly experienced).

  The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).

  Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

  COVID Vaccination Requirement

  Edwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in countries where it is prohibited by law to impose vaccination. In countries where vaccines are less available, or other requirements exist, we may institute alternate measures that optimize patient safety and healthcare provider safety, which may include regular COVID testing or specific masking requirements.

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