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Senior Marketing Specialist - Field marketing and Events
Senior Marketing Specialist - Field marketing and Events-April 2024
Bangalore
Apr 22, 2025
ABOUT SPRINKLR
Sprinklr is a leading customer experience management (CXM) platform.
1,001 - 5,000 employees
Media, Social Media
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About Senior Marketing Specialist - Field marketing and Events

  Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world's most valuable enterprises - global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

  Learn more about our culture and how we make our employees happier through The Sprinklr Way.

  Job Description

  We have a great opportunity for a highly motivated marketing professional to support our APAC market. The Field Marketing position acts as the trusted advisor and partner to the sales team, working across internal marketing functions and third parties to deliver against shared goals.

  A strong candidate has a validated understanding of sales-focused marketing with experience in account-based and audience-centric marketing, as well as event management. They enjoy working in a highly collaborative environment, hand-in-hand with sales leaders to understand the needs of the business and exceed expectations through effective partnership, strategy, and execution.

  What You'll Do:

  The Field Marketing Specialist - APAC will work closely with the Head of APAC Field Marketing, sales leaders, global peers, and report directly to the Director of Field Marketing for Europe and Growth markets (APAC + MEA).You will support crafting and completing marketing plans in partnership with your collaborators by aligning to the corporate campaign framework, carrying out locally to achieve critical metrics, and ensuring delivery of quarterly sales and growth targets.

  You will land and expand programs and support the broader marketing team by providing the 'voice of the field' for constant improvement and innovation.You will leverage data to advise the strategy across inside sales, led sales, and partner teams. It will require building and cultivating relationships with the regional sales teams to over-communicate and gain alignment on marketing plans while ensuring proper lead follow-up to achieve a range of targets.You will handle the end-to-end lead process in partnership with inside sales and marketing operations, constantly looking for ways to improve the intake and conversion of the lead funnel and report on campaign success and business contribution.

  Who You Are & What Makes You Qualified:

  3+ years experience in field marketing, communications, account-based marketing, and leading in-person and virtual events.Local knowledge and experience with the ANZ and ASEAN markets are a must.Experience delivering, accelerating, and expanding sales pipeline through regional marketing, targeting enterprise and mid-market sized organizations.Experience building and performing a field/geo-specific marketing plan(s) in partnership with sales teams, leadership, and third parties that results in win/win scenarios.Experience influencing and/or leading a marketing budget.

  You have a strong analytical attitude and desire to measure, analyse, act, and improve marketing programs.Phenomenal communication, storytelling and presentation skills. Can demonstrate marketing leadership with sales leaders and customers.A life-long learner who adopts a growth mindset.Ability to be creative, innovative, and think in an unexpected way.Enjoy consensus building while making tough decisions on investments.

  You have a run-through-a-brick-wall level of drive, passion, and desire for results.Have a daring spirit to build something from the ground up.

  Why you'll love Sprinklr: We're committed to creating the kind of culture where you feel like you belong, are happier today than yesterday, and your contributions matter. At Sprinklr, our goal is to treat everyone like family and passionately, genuinely care. For full-time employees, we offer flexible paid time off and paid parental leave, medical plans, dental and vision plans, life insurance, 401(k) savings plans, employee stock options, gym and wellness discounts, Plum benefits, Lifemart discounts, and paid time off to invest in learning and career development.

  We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world's most loved enterprise software company, ever.

  We believe in our product: Sprinklr was built from the ground up to enable a brand's digital transformation. Its platform provides every customer-facing team with the ability to reach, engage and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.

  We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with LinkedIn Learning and more.

  EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgement-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we're more innovative, creative, and successful.

  Sprinklr is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. See also Sprinklr's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by filling out this form, and we will reach out to you. If you have additional questions, please contact [email protected].

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