Home
/
Comprehensive
/
(Senior) Manager, Trade Marketing
(Senior) Manager, Trade Marketing-April 2024
Shanghai
Apr 16, 2025
ABOUT ABBVIE
AbbVie is a pharmaceutical company that discovers, develops, and markets both biopharmaceuticals and small molecule drugs.
10,000+ employees
Biotechnology, Healthcare
VIEW COMPANY PROFILE >>
About (Senior) Manager, Trade Marketing

  KEY DUTIES AND RESPONSIBILITIES: Describe scope: % of Time or ImportanceTrade marketing Strategy & Planning and Execution

  1) Develop strategy for promotion plan with input from PM and ASM. Implement an annual and seasonal Promotion calendar by area by hospital based on the strategy and brand’s seasonal campaign

  2) Present to and negotiate the seasonal special event incl. beauty class to retailer partner together with Sales team

  3) Develop and formulate annual/quarter commercial policy plan, and maximize selling opportunity by working closely with ASM and local hospitals

  4) Develop GWP planning and production to support hospital business needs

  5) Sample/FOC planning and management

  6) Work closely with EC/ASD to execute O2O program to drive online consumer to offline for traffic driving and new sales opportunity

  7) Post tracking analysis to timely finetune the current plan and feed to future adjustment to fuel channel growth; optimize spending with clear measurements

  65%

  Visual Merchandising

  1) Monitor & execute in-hospital VM and display material to create greater visual impact to local consumer in accordance to brand guidelines

  2) Responsible for seasonal windows set-up, SkinMedica thematic house & pop-ups

  25%

  Internal/external meeting management:

  Work closely with HCP team to conduct and support for special activation such as CIIE, HCP meeting to sharpen brand professional proposition and communication strategy

  10%

  · 5years+ of marketing experience, ideally in MNC cosmetic & beauty related companies

  · Proven experience in regional customer development management and business development

  · Equipped with excellent strategic thinking ability with big picture orientation as well as attention to detail

  · Strong analytical and problem-solving skills as well as Excel/PPT skills

  · Comfortable working in a fast-paced, high0energy environment and the ability to multi-task

  · Bachelor degree at least

  · Fluent in English and Mandarin, both written and oral

  Essential Skills, Experience, and Competencies (includes Licenses, Credentials)

  · Good agency/sales management experience, ability to provide thoughtful & inspiring guidance to internal & external staffs

  · Good team player, enjoys working in an open, agile and fast-paced environment

  · Strong communication skills

  AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Full-Time Loss Prevention Supervisor
Hourly rate based on experience, minimum starting rate of $19.50-$24.90 Improve company profitability by developing and maintaining effective LP programs to reduce exposure to theft and increase asso
Equity Plan Administrator (Remote Option)
36563BR Requisition ID: 36563BR Business Unit: COR Job Description: CDM Smith is seeking an Equity Plan Administrator to join our Corporate Finance Team. This individual is responsible for the admini
Registered Nurse, 2 East
Reference #: JR23-06841Welcome! We're excited you're considering an opportunity with us! To apply to this position and be considered, click the Apply button located above this message and complete th
Lead IT Application Analyst
Title: Lead IT Application Analyst HomeSafe Alliance is the single global household goods movement manager for USTRANSCOM and the U.S. Armed Forces, Department of Defense civilians, U.S. Coast Guard,
Assistant Branch Manager
A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities. The White Cap family is commi
【462s】Sales Specialist
Job Family: Sales Req ID: 404066 ■低圧配電制御機器部セールススペシャリスト 担当製品のプロモーションと新規顧客開拓、日本市場のマーケットシェアとプレゼンスを促進させる活動 ・国内顧客への配電システム、エネルギーマネージメント、制御盤製造への技術コンサルタント ・新規マーケット、新規顧客開拓 ・展示会やイベント,ワークショップの立案、実施、サポート ・営業部門、他
Food Service Manager 2
Unit Description Nights & Weekends Off Sodexo School Services is currently seeking a Food Service Manager 2 for the International Leadership of Texas located in Dallas/Fort Worth, TX . ILT is a p
Software Engineer, Systems
Summary: Meta Platforms, Inc. (Meta), formerly known as Facebook, Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed
VDC Engineer - Columbus
Division:Mid-NorthProject Location(s):Columbus, OH 43085 USAMinimum Years Experience:Travel Involved:Job Type:RegularJob Classification:ExperiencedEducation:Job Family:ConstructionCompensation:Salari
Private Bank Associate
...
Copyright 2023-2025 - www.zdrecruit.com All Rights Reserved