JOB SUMMARY

　　The Senior Manager, Marketing & Creative Strategy is responsible for the strategic development, oversight and execution of effective marketing strategies and customer facing creative tactics to drive company growth, mitigate churn, and ensure that customers are clearly informed of impacts to their service.

　　Manage projects from inception to completion. Work both internally and with external agencies to execute a wide range of creative tactics covering current customer programs and initiatives (e.g., equipment swaps, service transitions/updates, etc.) for both the residential and Spectrum Community Solutions organizations.

　　MAJOR DUTIES AND RESPONSIBILITIES

　　Actively and consistently support all efforts to simplify and enhance the customer experience

　　Execute on marketing plans and create marketing tactics for specific campaigns in collaboration with cross-functional teams across the company in partnership with the Marketing Communications and Spectrum Community Solutions teams.

　　Successfully manage the execution of those plans, lead the creative messaging/communication strategy, and flawlessly execute creative that supports those plans/strategy. Plans and creative supporting these efforts vary from simple bill messaging to complex, multi-year initiatives.

　　Manage day-to-day operational aspects of all assigned projects and gains consensus from stakeholders to ensure successful implementation and alignment with overall brand standards/practices.

　　Develop creative brief(s) and lead agencies through creative process on integrated campaigns that extend across various tactics supporting Marketing Communications and Spectrum Community Solutions.

　　Create, write and implement select tactics internally, including e-mail, direct mail, bill messaging, sales support, etc.

　　Keep team apprised of potential risks and other key nuances which may impact projects.

　　Responsible for handling multiple projects simultaneously, prioritizing work against competing deadlines and stakeholders.

　　Manage team of 2 (Manager and Sr. Associate).

　　Performs other duties as requested.

　　REQUIRED QUALIFICATIONS

　　Skills/Abilities and Knowledge

　　Ability to read, write, speak and understand EnglishStrong writing and proofreading skills required, for use both internally and for the development of customer facing materialsMust possess exceptional written and verbal communication skills with the ability to clearly articulateideas and feedback in a constructive wayMust possess a high-level of proficiency in PowerPoint and all Microsoft Office applicationsAbility to make decisions and resolve problems while working under pressure within tight timelines/turnaround timeAbility to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjectsAbility to efficiently manage resources and prioritize tasksAbility to think creatively and strategicallyHighly developed capacity for teamwork and a strong focus on the customerAbility to build strong relationships with customers and colleagues/effectively work across a matrix organization Ability to manage and motivate team members

　　Related Work Experience

　　Marketing experience - 7+ years

　　Education

　　Bachelor's degree or higher in marketing, business, communications or related field

　　PREFERRED QUALIFICATIONS

　　Skills/Abilities and Knowledge

　　Proven ability to manage integrated marketing efforts

　　Proven ability to manage and direct creative agencies

　　Knowledge of cable television, high speed Internet and phone products and services

　　WORKING CONDITIONS

　　Office environment

　　Some travel may be required

　　#LI-MA

　　MPD630 2023-25426 2023

　　Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.

　　A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

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