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Senior Manager, Digital Media (B2B Performance Marketing) - Paid Search
Senior Manager, Digital Media (B2B Performance Marketing) - Paid Search-April 2024
Hoboken
Apr 21, 2025
ABOUT WALMART
At Walmart, we save people money so they can live better.
10,000+ employees
Consumer Goods & Services, Technology
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About Senior Manager, Digital Media (B2B Performance Marketing) - Paid Search

  Position Summary...

  What you'll do...

  Senior Manager, Paid Search Digital Media (B2B Performance Marketing)

  About Walmart Performance Marketing

  Walmart's Performance Marketing group drives significant traffic and revenue to Walmart's site and app. The Innovation Team uses performance marketing strategies and tactics to achieve results for emerging growth areas of Walmart's business. Specifically, this role will focus on supporting Walmart's B2B offerings (Walmart Business, Walmart GoLocal) with effective digital performance marketing efforts with emphasis on Paid Search.

  About Walmart Marketing

  Named Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

  Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

  We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for.

  Our Marketing team has flexibility on location, for most of our openings, you can live within driving distance to one of our hubs: Bentonville, AR, Hoboken, NJ, San Bruno, CA, Sunnyvale, CA or Los Angeles, CA. We're moving toward 3 days in the office per week, with flexibility.

  You will make an impact by :

  Leading paid search activation across key digital marketing programs driving incremental traffic, customer acquisition, lead generation and retention programs.

  Supporting the development of Walmart's digital media strategy by providing input into channel strategy including future-thinking opportunities and testing

  Reviewing and developing insights from channel data; diagnosing and pin-pointing actions, and metrics to continue to grow, influence and enhance effectiveness of channel strategy.

  Overseeing end-to-end implementation of Walmart B2B marketing programs; focusing on problem-solving calls-to-action and running rapid-response and issues management. Providing guidance on campaign optimization methods to achieve campaign and channel objectives.

  Collaborating with digital marketing teams and with Marketing leaders and cross-functional teams across the organization (e.g., eCommerce Category Marketing, Site Merchandising, In-Store Marketers, Product Management, Engineering, Insights and Analytics) to develop and implement multiple complex, channel-specific digital marketing plans/ programs.

  Leading the development of reporting and monitoring dashboards across digital channels. Recommending improvements to optimization methodologies based on performance reports.

  You'll sweep us off our feet if:

  You thrive in dynamic environments with uncharted paths and tremendous potential

  You have the perseverance to effect real change in large, complex organizations

  You operate with customer centricity at the forefront

  You feel a sense of ownership for your program and work well cross-functionally to solve seemingly intractable problems

  Minimum qualifications:

  5-7 years of professional B2B marketing experience within a data driven eCommerce or digital marketing, or agency organization.

  Proven track record of leading and executing successful Paid Search programs across digital media partners (e.g. Google, Bing).

  Deep understanding of key media channel execution (CRM, Paid Social, Display, SEO and Affiliate) and its interactions with/impact on Paid Search.

  Strong analytical skills, capable of working with data and deriving insights to drive hypotheses and actions from it.

  Strong interpersonal skills and capability to present thoughtful insights and recommendations across many teams with varying familiarity with digital channels.

  Experience working cross-functionally among business stakeholders and technical teams such as Engineering and Product in order to achieve other business projects

  Expert skillset in MS Excel, Web analytics suites (Omniture preferred) and Dashboarding platforms (Tableau, Thoughtspot etc.).

  How you'll thrive at Walmart:

  Performance-based incentive awards

  401k with company match

  Discounted employee stock purchase plan

  Paid parental leave,

  New surrogacy & adoption benefits

  Unlimited Flex Time Off

  Working alongside a diverse group of collaborative and innovative team members

  Opportunity for growth and development across several areas of the Fortune 1 organization

  And much more

  Equal Opportunity Employer

  Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.

  Who We Are

  Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com

  At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

  You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .

  Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

  Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .

  The annual salary range for this position is $108,000.00-$216,000.00

  Additional compensation includes annual or quarterly performance incentives.

  Additional compensation for certain positions may also include:

  Regional Pay Zone (RPZ) (based on location)

  Stock equity incentives

  Minimum Qualifications...

  Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

  Preferred Qualifications...

  Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

  Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

  Primary Location...

  221 RIVER ST, HOBOKEN, NJ 07030, United States of America

  Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

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