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Senior Brand Manager Travel Vaccines
Senior Brand Manager Travel Vaccines-April 2024
Brentford
Apr 20, 2025
About Senior Brand Manager Travel Vaccines

  Site Name: UK - London - Brentford

  Posted Date: Dec 21 2023

  Job title: Senior Brand Manager , Travel Vaccines

  We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.

  We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.

  Discover more about our company wide benefits and life at GSK on our webpage Life at GSK | GSK

  Job purpose:

  Responsible for maximising brand performance by contributing to the development and implementation of the Travel Portfolio commercial strategy and tactical plans, including robust supply and project management.

  Execution of a range of omnichannel / digital activities to drive growth, applying commercial acumen and thorough account analysis to identify opportunities - whilst maintaining a high level of digital monitoring and compliance.

  This should be done whilst maintaining close collaboration and management of third-party vendors, internal cross-functional teams, and engagement with key external stakeholders.

  Key Responsibilities:Responsible for the input and delivery of the private market omnichannel strategic and operational business plan, and activities that are built on key customer and competitive insights for all brands.Lead the commercial strategy for the portfolio, including identification of key drivers and prioritisation of activities.Build robust account analysis and plans, allowing effective execution of commercial and marketing tactics (including digital) to drive the business.Apply commercial acumen and knowledge to identify opportunities and threats, ensuring the future success of the portfolio.Develop and negotiate commercial offerings with external private vaccination providers alongside our customer facing colleagues.Lead UK supply forecasting, financial planning, and budget management for the Travel Portfolio, including monitoring sales and expenditure.Supply monitoring working closely with GSK supply teams, external wholesalers, and external key stakeholders (EG. DHSC) to ensure supply continuity.Manage the sales forecasting process for the Travel Vaccines portfolio and maintain a close link with the Global Teams, ensuring the UK is a priority.Execute and support promotional activities with customers, including face-to-face interactions and targeted intervention with key accounts.Lead,train and support aligned customer facing teamsLead material review / approval processes in collaboration with vaccines medical signatories, taking accountability for internal compliance policiesPromote, maintain, and improve the customer experience to grow our Vaccines Business, utilising digital (including Web Platforms) as a key tool.Maintain and optimise GSK ordering platformBuild competitive insights and adjust plans accordingly to ensure success.Lead the understanding of patient's insights.Why you?

  Required ExperienceExperience working in cross functional marketing teamPharmaceutical marketing experience including digital / omnichannel. Knowledge of the UK Health system (NHS and Pharmacy)Ability to work in a complex environmentIndepth understanding of ABPI code and UK governance environmentAre ambitious for patients and customers; and have the data and insight to present this voice on the multi-functional teamCurious about the external environment as well as GSK and adapt a continuous learning approach to growing myself & others around me Strategic and entrepreneurial mindset; willing to test & learn to drive continuous improvementAbility to leverage and deploy data, digital/tech tools to help make better decisions and stay relevantExcellent oral, written communication, and presentation skillsMuStrong collaborator, team player, and individual contributorRobust analytical and quantitative skillsAbility to set and track KPIsCommitted to actt with integrity and care.Preferred Experience Strong negotiation and leadership skillsPrevious line management experienceWhy Us?

  GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

  Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We're committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

  As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class(US only).

  We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

  Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [email protected] or 0808 234 4391.

  Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a UK Recruitment FAQ guide. Click the link and scroll to the Careers Section where you will find answers to multiple questions we receive

  As you apply, we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

  Important notice to Employment businesses/ Agencies

  GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

  Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.

  We're moving towards a more sustainable future with our new headquarters. With better public transport links and proximity to world-class science and technology institutions, we're excited for our move to the vicinity of Earnshaw Street, London WC1A ("the New HQ") by end H1 2024.

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