Responsibilities:

　　1) PAID MEDIA LEAD FOR BRAND GROUPING - 70%

　　-PLANNING FOR SUCCESS: Be the paid media expert for the brand grouping, adding key strategic insights into the planning process

　　Provide strategic paid media input in brand planning milestones (Long Range Strategy, Budget, Fiscal Year Consumer Marketing and Online Plans)

　　Lead media agency briefings, including full year media brief, campaign briefing and tactical commercial briefs. Ensure business, marketing, online & offline objectives are included and aligned with brand and online teams.

　　Align with brand Consumer Marketing Director on EMEA paid media advertising split recommendation and ensure alignment from markets during budget planning

　　Provide budget guidance on optimal allocation across Paid Media channels to ensure media strategy can reflect key business and brand objectives across the entire media funnel.

　　Lead paid media planning and timelines with all stakeholders: 1. Ensure timely delivery of paid media strategy for all briefs from media agency. 2. Ensure proper and timely planning against EMEA strategy from markets (including always on, campaign, tactical activations)

　　Work directly with media partners (e.g. Facebook, Google) with the objective of: liaising on platform best practices and recommendations, industry insights, and latest developments; help defining the regional learning agenda consistently with media partners' key innovations.

　　Support in implementing and cascading corporate media initiatives, including media MarTech & tools for media planning, budgeting and execution.

　　Create regional paid media calendar with key campaigns and always-on programs aligned to the Consumer Marketing calendar

　　In partnership with the media agency, deliver concrete guidelines and KPIs - where to play / targeting / formats / assets and messages - for both campaigns and always-on programs to local counterparts, supporting local teams in adaptation and execution.

　　EXCELLENCE IN EXECUTION: Manage the Brand paid media strategy, defines and ensure local excellence in execution

　　Be key point of contact on paid media campaign execution for the markets, ensuring all relevant asset needs are met and liaising with EMEA brand and online team to close any gaps

　　Support local teams' adoption of Brand media guidelines adoption for Always-on programs and brand campaigns.

　　- TRACKING FOR INSIGHTS AND ACCELERATION

　　Collect post buy analysis reports and key learnings and share with EMEA brand team in actionable format

　　Gather local best practices for paid media to be shared with brand and DCM* teams (local + EMEA)

　　Review quarterly advertising with markets based on budget sufficiency to ensure delivery of the regional media strategy

　　Proactively work with local teams after every estimate to review media strategy based on changes in A&P

　　2) DIGITAL COMMERCE & MARKETING - CORPORATE MEDIA ROLE - 30%

　　CORPORATE MEDIA STRATEGY: The paid media manager will be part of DCM transversal projects on top of the brand grouping

　　Coordinate key initiatives with our key partners and vendors (roadmap and business reviews)

　　Roll out global corporate and online initiatives along with global counterparts (Global Joint Business Plan with key vendors, new features rollout such as Virtual Try On, MarTech projects such as Lead gen automation...)

　　Lead corporate pilots for her brand grouping with specific local teams

　　Participate to weekly calls with DCM local teams to be up to speed of all cross-brand initiatives and bi-monthly EMEA review across brand consumer marketing teams

　　Be up to date on latest news on advertising and media technology, translate their potential impact to ELC paid media strategy and inform brand teams (ex: Apple iOs 14 new policies...)

　　Manage ELC marketing technology tools we are using to efficiently drive corporate media strategies (Facebook Business Manager, Google Marketing Platform, Lengow...)

　　Qualifications

　　What You'll Need To Succeed:

　　Hard Skills:

　　5+ years of experience in media strategy and planning

　　Deep understanding of media channels and digital marketing

　　Mastering main digital media KPIs

　　In-depth knowledge of Facebook and Google environment

　　Advanced knowledge of Google Analytics

　　Project management

　　Soft skills:

　　Strategic thinking capabilities with a data-driven mindset and proven ability to turn insights into action

　　Ability to act in a hands-on manner and strong drive to get things done

　　Ability to meet tight deadlines while juggling multiple projects simultaneously

　　Team player, comfortable with collaboration across all parts of the business

　　Ability to lead and work with agency teams

　　Strong communication skills to deliver key messages, listen and understand needs of other teams

　　Interest in beauty is a plus.

　　BENEFITS :

　　-Permanent role

　　-Based in Neuilly-Sur-Seine

　　-Up to 10 days of home office per month

　　-package including base salary + bonus + profit sharing

　　Job: Online / E-Commerce

　　Primary Location: FR-IDF-Hauts-de-Seine

　　Job Type: Standard

　　Schedule: Full-time

　　Shift: 1st (Day) Shift

　　Job Number: 2317138