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Member Engagement and Experience - Senior Manager
Member Engagement and Experience - Senior Manager-April 2024
Hartford
Apr 18, 2025
ABOUT CVS HEALTH
CVS Health is a healthcare innovation company. Together, we are helping people on their path to better health.
10,000+ employees
Healthcare
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About Member Engagement and Experience - Senior Manager

  Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

  Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

  Position Summary

  Our Customer Success and Growth Organization is at the heart of our customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborate and agile environment.

  The Senior Manager, Member Engagement and Experience for Caremark reports to the Director, Member and Patient Experience, and leads a small team responsible for the development of marketing strategy and plan execution for the pharmacy benefits member and patient experience. This leader brings to life the marketing vision and strategies ensuring greater awareness and utilization of CVS health services.

  You will be responsible for all the end-to-end marketing strategy from initial experience / service development to go-to-market planning and execution to measurement and plan optimization to maximize in-market performance, with a heavy focus on a digital first/digitally led approach. A collaborative team mindset and the ability to build consensus in a highly matrixed, cross-functional environment is required. A critical skill needed for this role is the ability to partner with business unit leaders and be a strategic partner and trusted advisor in helping to drive strategy to market.

  You will build and execute upon a well-defined plan that leverages data, consumer insights, research, industry-knowledge and best-practices to form the most effective approaches to engaging target audiences, including:Digital channels via text, email, website, and appChannel optimizationCreate a meaningful member experiences through a deep understanding of the member journey of careRequired Qualifications

  7+ years experience in direct to consumer marketing and/or customer experience.

  At least 5 years of digital marketing/digital user experience

  Preferred Qualifications

  Health care understanding, specifically with pharmacy and/or PBM

  Prior experience with digital marketing technologies

  Proven ability to leverage data and insights to drive strategic and tactical marketing decisions and successful in-market results

  Understanding of marketing disciplines to design and develop integrated plans

  Strategic and analytical thinker, with problem-solving skills and the ability to look into the details while keeping in mind the strategy in place

  Ability to inspire, collaborate with and influence your team as well as business partners.

  Proven success in navigating and succeeding in a highly matrixed organization

  Education

  Bachelor's Degree or equivalent experience (4 years + HS Diploma)

  Pay Range

  The typical pay range for this role is:

  $79,200.00 - $170,800.00

  This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

  In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

  For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

  CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

  You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

  CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through [email protected] If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.

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