Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
Our Customer Success and Growth Organization is at the heart of our customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborate and agile environment.
This position will be hybrid with anticipated in office days Tuesday, Wednesday, and Thursday. Candidates will be within a reasonable commuting distance to one of the following CVS HUBS:Woonsocket, RIWellesley, MABoston, MANew York, NYAt CVS Health, we're reinventing our front store to be the front door to healthcare. For millions of Americans, that journey begins with one of our 9,700+ retail stores, and we want to help each of our customers take the next step in their healthcare journey. To help us achieve this goal, we are looking for innovative marketing, customer experience, and service design leaders who think big and push boundaries to drive results, for the customer, and for the business.
As Marketing Manager - Front Store Shopper Experience Strategy, you will play an important role as we create new and exciting experiences within our CVS Pharmacy retail locations. In collaboration with cross functional teams, you will bring front store category/product and value driven strategies to life with a customer first approach.
You will be responsible for developing and executing clear and measurable store experience strategies and activation plans for high visibility merchandising programs and front store initiatives, primarily focused on our health/wellness, beauty/personal care and general merchandise/consumables categories. This role is critical in representing the consumer and helping her make confident choices at shelf, through established signing tactics, new form factor development, and more.
Primary Role and Responsibilities: Lead and implement customer-focused front store shopper experience strategies utilizing the best tactics available inside the store environment while also innovating and creating new tactics to meet objectivesDrive the creative brief and development process, in partnership with Business Partners and Creative designers, to ensure we design and execute experiences that optimize consumer decision making and revenueLeverage insights from a variety of internal and external data sources, outline key shopper journeys for these experiences, particularly outlining the decision-making points and pain points that our retail experience design needs to consider Establish and maintain strong cross-functional relationships with key internal stakeholders, such as Insights and Analytics, Customer Experience, Front Store Marketing, Creative, Experience Design, Legal, Finance, and Operations Help coordinate the printing and shipping of signage, including partnering with Print Procurement, completing print request forms, quote reviews, documentation, and submission for POs, checklist development, inventory management, and signage re-prints REQUIRED QUALIFICATIONS: 5+ years of marketing experience with a foundation of business, retailer, and consumer understanding PREFERRED QUALIFICATIONS: Retail marketing or retail agency/strategy experience strongly preferredSelf-motivated, high-capacity individual who can win in a demanding, performance-driven environment and make thoughtful decisions even when under tight deadlinesExcellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience baseProven track record of working collaboratively with internal and external business partners to deliver business resultsPrior experience working with creative agencies- ability to provide strategic direction, feedback, and ensure creative is delivered on strategyIntellectual curiosity and a willingness to question the status quo to drive improvements and optimizationsStrong familiarity with the in-store retail environment and a deep appreciation of end-to-end consumer shopping experienceExperience working in a highly matrixed organizationStrong PC knowledge including Microsoft Word, Excel, and PowerPoint EDUCATION: Bachelor's degree (Marketing, Business, or related field preferred) or equivalent (HS Diploma and 4 years of experience) requiredPay Range
The typical pay range for this role is:
$63,300.00 - $136,500.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.
For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits
CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.
You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.
CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through [email protected] If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.