WHAT YOU'LL DO

　　As a Marketing Manager within BCG's Financial Institutions Practice Area (PA), you will manage and drive the PA marketing agenda across the full suite of internal and external marketing and own communication activities and channels, in close collaboration with the Global Marketing Director, the PA leadership team and the global / local marketing teams. You will start acting as a sparring partner to leadership. You will contribute to the creation of the annual marketing plan and own the organization of conferences, events and partnerships, likely leading and coaching a team of junior team members. You will also handle the tracking and reporting of marketing activities as well as the coordination of communication activities and platforms.

　　We are seeking a dynamic and experienced Marketing Manager to join the FI team as a versatile professional with a specialization in storytelling, content creation and campaign management. The ideal candidate will be responsible for developing and implementing comprehensive marketing strategies, in close collaboration with the Marketing Director, that enhance brand visibility, engage the target audience, and drive business growth.

　　Content Strategy and Creation:

　　Develop and execute a cohesive content strategy aligned with overall marketing objectives.

　　Create compelling and high-quality content for various channels, including web, social media, email etc.

　　Campaign Management:

　　Plan, execute, and optimize integrated marketing campaigns across multiple channels to achieve set goals.

　　Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

　　Systems Management:

　　Collaborate with sector & functional teams to review, refresh and update CRM system

　　Cross-Functional Collaboration:

　　Collaborate with cross-functional teams, including experts, clients and global marketing CoE's, to ensure alignment of messaging and goals.

　　Work closely with internal stakeholders to gather insights and input for effective campaign planning.

　　Market Research and Analysis:

　　Stay abreast of industry trends, competitor activities, and market dynamics.

　　Conduct regular analysis of marketing metrics to measure the effectiveness of campaigns and adjust strategies accordingly.

　　Brand Management:

　　Uphold and enhance the brand identity through consistent messaging and visual elements.

　　Ensure all content and campaigns adhere to brand guidelines.

　　YOU'RE GOOD AT

　　Managing a best-in-class suite of marketing & communication materials and activities that support client teams in building and strengthening client relationships

　　Making independent decisions within existing guidelines around marketing / comms activities preparation

　　Managing internal communication activities and platforms

　　Managing training delivery to PA stakeholders on new tools/ processes (e.g. LinkedIn publishing)

　　Managing social media efforts such as Linked In /Elevate for PA leadership

　　Summarizing PA marketing activities and impact for dissemination to leadership team and throughout the practice

　　Leading and coaching more junior team members

　　YOU BRING (EXPERIENCE & QUALIFICATIONS)

　　Bachelor's degree in Marketing, Business, or a related field.

　　6-8 years of experience in marketing, with a focus on content creation and campaign management.

　　Highly professional, service oriented, pro-active and flexible attitude

　　Strong project management skills with the ability to manage multiple campaigns simultaneously

　　Excellent written and verbal communication skills.

　　Proficiency in marketing tools and platforms, including but not limited to Google Analytics, social media management tools, and content creation software.

　　Advanced proficiency in Outlook, Powerpoint and Excel

　　Creative thinking and problem-solving abilities.

　　* Interest in design

　　BCG's marketing team drives the firm's reputation as a thought leader. We work to strengthen and protect BCG's brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.