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Marketing Manager - Digital & Media
Marketing Manager - Digital & Media-April 2024
Shanghai
Apr 22, 2025
ABOUT KIMBERLY-CLARK
Kimberly-Clark’s brands are household names and a trusted part of everyday life in more than 175 countries.
10,000+ employees
Consumer Goods & Services, Engineering
VIEW COMPANY PROFILE >>
About Marketing Manager - Digital & Media

  Marketing Manager - Digital & Media

  Job Description

  Your Job

  You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your [marketing] role, you'll help us deliver better care for billions of people around the world. It Starts with YOU.

  Job Description

  Understand market digital trends and what's business issue & opportunity to provide business strategy for both digital team and brand team - Strategical thinking

  Lead Digital data science to increase operation efficiency, develop strategical plan for PESO (paid, shared, earned, owned media) optimization - CPTA, CP Search

  Lead management on RED, Bili Bili, WeChat, Weibo, EC short video & livestreaming not limited to platform business plan, touch point management, content & activation development, etc. - SOV, SOP (for SEM) , CPV, Hot content rate

  As digital owner for 1-2 of Huggies/Kotex key product lines,to build up best sellers, including recruitment plan, media planning, content management, etc. - SOV, CPNP Creative, insightful

  Strong leadership and commutation skill as digital project leader

  leadership, communication skill, vendor management

  Education Background

  教育背景

  Bachelor's degree required,

  Fulgent in English speaking and writing

  Key Experience

  经验

  7+ years of digital/social related working experience.

  Functional/Business skills

  专业技能

  Creative problem solver.Ability to build, lead and deliver results with a clear sense of urgency.Ability to collaborate, partner and influence people up, down and across the organization.Be proficient in MS Office tools including Excel and PowerPoint, and must be comfortable presenting findings to internal and external audiences

  One-KC Behaviors

  One-KC 行为

  Build Trust

  Make decision

  Win consistently

  Continuously improvement

  Think Customer

  About Us

  Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands-and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.

  At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth and impact. We're founded on 151 years of market leadership, and we're always looking for new and better ways to perform - so there's your open door of opportunity. It's all here for you at Kimberly-Clark.

  Led by Purpose. Driven by You.

  About You

  You're driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

  You're also a college graduate with a degree , or a related area, and have at least 5 years of continuous work experience.

  You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

  What's on Offer

  Here are just a few of the benefits you'll enjoy working in this role for Kimberly-Clark:

  Competitive salary and incentives: We offer a competitive salary and a range of incentives, including bonus opportunities, retirement savings plans, and flexible work options.

  Fantastic range of benefits: Our benefits package is second to none, with everything from health & life insurance, dental & vision care, employee assistance program, paid time off, well-being activities, and more.

  A culture of caring: We believe that a happy and healthy workforce is a productive workforce, so we offer a variety of programs and resources to support our employees' well-being.

  Are you ready to take the next step? Click the "Apply" button and complete our online application process. A member of our Talent Acquisition team will review your application and be in touch if you seem like a great fit for this role.

  In the meantime, check out our careers website to learn more about our company and the position. You'll want to be prepared with relevant questions when you move on to the interview stage.

  And finally, the fine print...

  For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

  This role is available for local candidates already authorized to work in the role's country only. Kimberly-Clark will not provide relocation support for this role.

  Primary Location

  China-Shanghai

  Additional Locations

  Worker Type

  Employee

  Worker Sub-Type

  Regular

  Time Type

  Full time

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