Home
/
Customer Service
/
Manager, Shopper Activation
Manager, Shopper Activation-April 2024
Darien
Apr 18, 2025
ABOUT BLUETRITON
As the world’s leading producer of bottled water, BlueTriton is creating healthier lives.
5,001 - 10,000 employees
Consumer Goods & Services, Food & Beverage
VIEW COMPANY PROFILE >>
About Manager, Shopper Activation

  Here at BlueTriton, we are the name behind your favorite bottled water brands and home-delivery service - we are all about hydration. With trusted brands that put smiles on customers' faces no matter the occasion, BlueTriton plays an important role in the flow of everyday life. As we work to build something different, something better, what we do is more important than ever. With our deep commitment to helping make a positive impact for generations to come, we welcome those with a thirst and desire to inspire fresh, bold ideas that create change and have the tenacity and grit to do what's right for our people and our communities. BlueTriton is not only a place to build a career you can be proud of but can also provide you with the opportunity to be fiercely good.

  We have a team of brilliant individuals who come to work every day to challenge one another, reimagine hydration and help grow our business. Quench your thirst with exciting possibilities when you join us for a fiercely good career doing work that matters.

  Whether your career interest is rooted in Finance, HR, Marketing, Sales, IT, Sustainability or our Legal/Regulatory/Government team, professional roles at BlueTriton within our Corporate Teams could very well be the place for you to uncap your potential! Regardless of your area of interest, be prepared to join a team that is deeply committed, boldly innovative, and fiercely good for our consumers and customers, for our people, and for our communities.

  Job Description

  We are seeking a Manager, Shopper Activation (supporting Kroger and Target) to be located in Cincinnati, Minneapolis or Stamford, CT and reports to the Sr. Manager, Shopper Activation.

  The candidate will provide functional expertise crossing brand and retail program management with emphasis on driving connectivity and collaboration between sales, brand and national shopper efforts. This person will manage relationships at the retail level to include brand and shopper marketers, sales teams, category management, channel development and insights team. The candidate must have Kroger and/or Target experience and have driven creating integrated omni channel shopper experiences that stimulate brand demand and drive conversion in a fast-paced, technological shopper environment. A clear understanding of each retailer within the Channel and their priorities and opportunities to build successful go to market plans is key.

  Omni Channel Program Management

  • Lead internal sales and external agency cross-functional team to develop optimal and

  actionable strategies, concepts and tactics for Kroger, Target and Albertsons/Safeway

  • Establish overarching channel priorities and develop shopper marketing briefs with

  clearly defined objectives and KPIs aligned to brand and sales team goals

  • Work with external vendors/agencies to execute projects as assigned

  • Develop and manage project timelines and budgets

  • Manage retailer shopper budgets across retailers and brands; this includes but is not limited to

  owning incremental dollar request and vendor payments

  • Manage creative and legal approval process

  • Measure post-promotion results using agency and internal data

  Brand Program Management

  Work closely with the brand and agency team to manage timelines and ensure correct

  brand assets and lead key meetings with brands and retailers

  • Work with fellow Shopper Marketers to align efforts and drive efficiency

  • Commercialize shopper plans within the brand and sales organizations

  • Manage creative approval process with agency and brand teams

  • Drive the planning and implementation of brand programs in retail

  • Budget management

  Qualifications

  Skillsets Required:

  • Minimum of 5 years of omni channel marketing, promotions or advertising experience including experience with Kroger and/or Target.

  Industry knowledge including current trends, consumer packaged goods and

  retailer information, and business philosophies

  • Motivational leadership, inspiring team to deliver top performance every day against

  assigned business

  • Strategic thinking in the development of Omni Channel Shopper programs and management

  of day-to-day business

  • Strong listening skills and attention to details with sound decision-making skills

  • Passion about business and drive to

  improve/grow assigned client/business

  • Excellent verbal, written, presentation and interpersonal skills

  • Some travel is required

  BlueTriton Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. BlueTriton Brands is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please contact us at [email protected]

  BlueTriton Brands offers an unrivaled portfolio of water brands for healthy hydration, including Arrowhead®, Deer Park®, Ice Mountain®, Origin™, Ozarka®, Poland Spring®, Zephyrhills®, AC+ION® Alkaline Water, Splash Blast® Flavored Water Beverage, Splash Fizz® Flavored Water Beverage Saratoga® and Pure Life® Purified Water.

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Customer Experience Specialist III
Job Description When you're part of the team at Thermo Fisher Scientific, you'll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our f
Cashier - Allen County Arena & Expo Center
Job Description We?re looking for a ?Cashier? because ?Being Awesome? isn?t a job title we can use. The perfect recipe for a Cashier on our team? A bit of sugar and spice, and a pinch of everything n
Teller I - 30 hours - Waltham, MA
Hours 30 hours including weekends (Saturday & Sunday) Job Details The Teller I provides legendary Customer Service while processing Customer transactions face-to-face for a variety of routine to
Teller I - Berlin (20hrs)
Hours 20 Pay Range $20.00 - $27.50 hourly Benefits For an overview of TD's Benefits program, please visit TD's Total Rewards site Job Details The Teller I provides legendary Customer Service while pr
Sr Mgr IT Acct Mgt Client Delivery Specialist II
Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced
Patient Care Coordinator
Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced
Customer Specialist
6090 - Corpus Christi - 7306 S. Padre Island Drive, Corpus Christi, Texas, 78412 CarMax, the way your career should be! About this job As a Customer Specialist, you will be empowered to provide an ic
Customer Specialist in Training - Part Time
6057 - Madison - 6601 Odana Road, Madison, Wisconsin, 53719 CarMax, the way your career should be! About this job As a Customer Specialist, you will be empowered to provide an iconic experience for o
Client Service Representative
SUMMARY OF JOB PURPOSE AND FUNCTION The Client Service Coordinator (CSC) drives the flow of clients and pets through the hospital, maximizes the productivity of the veterinary medical team (in terms
Cashier - Hawaii Pacific University
Job Description We?re looking for a ?Cashier? because ?Being Awesome? isn?t a job title we can use. The perfect recipe for a Cashier on our team? A bit of sugar and spice, and a pinch of everything n
Copyright 2023-2025 - www.zdrecruit.com All Rights Reserved