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Manager, Campaign Planning
Manager, Campaign Planning-April 2024
Eagan
Apr 22, 2025
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About Manager, Campaign Planning

  The Manager, Campaign Planning is responsible for creating and mobilizing omni-channel marketing plans to meet sub-segment sales and revenue goals, in context of the overall Segment goals. We are seeking a manager to lead Government Risk & Risk/Fraud Partnerships campaign planning efforts.

  About the Role

  In this opportunity as Manager, Campaign Planning, you will:

  Serve as a "connector" and trusted partner across TR Marketing and across the Corporates & Government Risk businesses, partnering closely with cross-functional teams to translate marketing strategies into impactful, customer-centric omni-channel campaign plansUnderstand customer personas and pain points to inform relevant, personalized campaigns for the Government Risk segment & Risk/Fraud PartnershipsDevelop acquisition, retention, cross-sell, and upsell marketing campaign plans when applicable to meet business objectivesCreate initiative-specific marketing briefs and plan overviews to drive business impactMobilize digital campaign plans with cross-functional teams through thoughtful planning, integration of relevant content and effective translation into demand generation programs and activitiesManage budget, planning, monitoring, and reconciling spend with focus on strong ROITranslate campaign performance data and analytics into actionable insights on an ongoing basisPresent and communicate campaign plans, learnings, optimizations, and ongoing experimentation to cross-functional stakeholders and sales teamsContinually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.

  Key Deliverables:

  Delivery of effective campaign & marketing funnel performance, from marketing qualified lead to closed sale based upon goals,Build pipeline and progression opportunities through effective marketing campaigns for corresponding sales team(s)Delivery of financial targets for the Government Risk segment & Risk/Fraud PartnershipsEnsure customer voice is infused into all campaign messaging and drives marketing actions

  About You

  You're a fit for the role of Manager, Campaign Planning if your background includes:

  5+ years in marketing planning and campaign strategyBA/BS preferred, or equivalent work experienceLeader of omni-channel and digital marketing programmingCustomer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphereTeam player with the ability to foster strong relationships across multiple levels and functions within the organizationSkilled at conflict resolution, solution selling and problem-solving to achieve win-win outcomesEntrepreneurial 'can do' approach with an adaptable, change-oriented mindsetData driven mindset paired with a highly analytical approach Experience in a matrixed and agile environment preferredExperience leveraging customer insights to drive strategyStrong organizational and project management skills

  What's in it For You?

  You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

  Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connectedWellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

  #LI-JK3

  Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

  We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

  Accessibility

  As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

  We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

  Protect yourself from fraudulent job postings click here to know more.

  More information about Thomson Reuters can be found on https://thomsonreuters.com.

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