About Unilever
Be part of the world's most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life - giving us a unique opportunity to build a brighter future.
Every individual here can bring their purpose to life through their work. Join us and you'll be surrounded by inspiring leaders and supportive peers. Among them, you'll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we'll work to help you become a better you.
Love working with influencers and using social media?
We are seeking a digitally savvy, experienced influencer marketing mind to develop and execute our influencer marketing strategies and creative campaigns.
If you are a team player who displays a positive, professional attitude at all times understands the influencer world, then you are the person we are looking for.
Key Responsibilities: Help brands execute campaigns efficiently, right from the briefing to the reporting stage Make sure has the best costs in the industry for the influencers we work with Identify and build relationships with prominent influencers and thought leaders. Create a roster of influencers for and engage them for long term projects Understand the right metrics for campaign evaluation with some understanding of Media Keep a close track of competitors and their strategies, target audience and users Brainstorm new, creative approaches to influencer campaigns. Keep abreast of emerging trends, technologies and influencers Liaise with the marketing team to create and coordinate marketing strategies that work across different channels Set right KPIs for each campaign and work with inhouse consumer marketing insights team to measure success Stay updated on new algorithms and platforms and help the brand understand the impact of these on their campaigns Identify the best agencies for influencer marketing along with their key strengths, for smooth brand executions Understand regional markets and select influencers and platforms that can help brands reach their audiences Use an influencer marketing tool to help identify influencers and report systematically Influencer Marketing Specialist requirements Proven track record in successful execution of influencer marketing campaigns with 2-3 years of relevant experience In depth knowledge of social media marketing industry including new age short-video apps. Ability to work with multiple stakeholders to create campaigns and execute them Efficiency in project management Existing strong influencer relationships across categories and genres Ability to run multiple campaigns across brands at the same time, with different agencies Knowledge on platform algorithms, tools and trends Understanding evaluation metrics, how they are calculated and ability to measure campaign effectiveness Good communication skills Willingness to learn and understand media as a whole Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.