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Group Marketing Manager, Advanced GTM (Mailchimp)
Group Marketing Manager, Advanced GTM (Mailchimp)-April 2024
Atlanta
Apr 21, 2025
ABOUT INTUIT
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve with TurboTax, Credit Karma, QuickBooks, and Mailchimp.
10,000+ employees
Consumer Goods & Services, Financial Services
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About Group Marketing Manager, Advanced GTM (Mailchimp)

  Overview

  Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

  Part of the Product Marketing team for Mailchimp, the Advanced GTM Team is seeking a seasoned people manager with strong strategic skills, seamless cross-functional partnerships and executive-level influence, inspiring data-driven customer empathy and a bent for speed in action and results. As the Mailchimp GTM Leader for advanced user features (including AI, Marketing Automation, Advanced Reporting/Analytics, and Segmentation), you will develop go-to-market plans for the portfolio of Mailchimp products and manage a team of subject matter experts.

  We're looking for a forward thinking self-starter who has experience translating customer insights into strong marketing plans, with a reputation as a multiplying leader and talent magnet. You'll be challenged to think boldly, move fast, and have a big impact on our customers' lives, their livelihoods, and the Mailchimp brand trajectory.

  What you'll bring

  10+ years of business experience leading marketing strategy development and cross-functional execution, with 3+ years managing direct reportsMarketing software experience preferredStrong Product Marketing Craft and a demonstrated ability to develop the capability in othersStrong influencing and communications skills across all levels up to executiveTrack record of being a multiplier and talent steward, building highly performing teamsExperience using deep customer insight and data to inform segmentation, targeting and positioning, and translating strategy into product roadmaps and actionable, cross-functional go-to-market plansAbility to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomesAbility to identify big insights by synthesizing inputs from multiple data sources to unlock growth opportunities and developing the business cases and activation plans to supportStrong creative problem-solving and analytical skillsExcellent verbal, written, visual/presentation and interpersonal communication skills; storytellerDetail-oriented, sweating the details to deliver awesomeStrong results orientation and decision making skillsBA/BS required or equivalent work experience, MBA preferredExperience with small business a plus

  How you will lead

  Lead a team of 3-5 marketers developing go-to-market plans for the Mailchimp's advanced feature product portfolioDevelop deep customer insights, product expertise and competitive intelligence to inform a segmentation strategy, develop winning product positioning, and influence the product roadmap to deliver on the biggest customer needsOwn the business outcomes and communicate regular updates to leadership through ongoing forecasting, reporting and root cause analysesPartner closely with cross-functional teams spanning marketing, product, design, analytics, legal, strategy, sales and customer successActively analyze data to generate insights and make informed decisions that drive business resultsBuild a high-performing, development culture by building go-to-market best practices, capabilities, and up-leveling the team's marketing craftSet and manage the strategic priorities for the team

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