Job Description :

　　Diageo - Global Media Manager

　　Location: London

　　Permanent contract

　　With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 27,000people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities.

　　Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard, so they can be proud of what they do and how they do it.

　　While Diageo moves at pace, constantly evolving and improving, its values remain consistent.

　　Our ambition is to transform Diageo into a digital-first organization, enabling our brands to engage directly with consumers and shoppers like never before. Our vision is to win in the next generation celebration, engaging and delighting our consumers with extraordinary leading experiences across every physical and digital touchpoint.

　　If you are inspired and want to join a journey like no other, then this may be the opportunity for you!

　　Purpose of the role:

　　We are on a mission to invest more money into media and progressively drive more business impact, more value from this investment, to reinvest into growth. The Global Media Manager is a key role focused on enabling markets to responsibly invest more into media, implementing and scaling best practice.

　　Overall the role will unlock faster share growth for Diageo’s full portfolio of brands, by ensuring that paid media is used effectively throughout the purchase journey, from awareness to transaction, on their terms.

　　A key connector for Media Leads in market, you will further develop our media community, enabling the scaling of test and learn and best practice

　　In partnership with Media Operations you will unlock greater diverse scale for our brands through scaling tech partners, biddable best practice and the overlay of data.

　　Partnering with our global media agency you will support our global media partnerships workstream ensuring that we unlock greater value for markets from our media investment and build mutually beneficial relationships with key partners

　　In partnership with the Responsible Marketing team you will maintain Diageo’s high standards for responsible marketing and media investment whilst ensuring Diageo is at the leading edge of media innovation

　　What you will be doing:

　　Ensure that media strategy is evolved and adopted with media leads in markets, using the power of our vibrant media community.Drive a culture within the media community of innovation, testing and scaling approaches with media partners.Oversee our Trusted Marketplace and drive the implementation of global media partnerships, ensuring that we unlock and utilise value derived from global consolidation of media investment.Embed across our business best practice techniques & media planning principles that drive effective and efficient progressive media plans, partnering with markets and regional hubs to implement our global media strategyEnable markets to deliver Progressive Media goals and support Diageo Society 2030 goal, supporting under-represented voices, communities and businesses through building and scaling global and multi-market progressive media initiativesPartner with Connections Planning team to ensure that Media Principles and best practice is considered in Connections Planning and that clear ways of working are defined in the Strategic activation phase.Apply data driven insights to unlock diverse scale for our brands partnering with the Marketing Operations team.

　　What you will have:

　　We’re looking for someone who can bring strong media knowledge and relationship building skills to partner to inspire change.A strong understanding of media & the digital ecosystem and can talk comfortably with internal and external teams across all aspects of media.At least 7 years of media experience. The right candidate will be able to demonstrate how they have led successful marketing strategies and driven exceptional growth at scale across a business.A comprehensive record of ‘full-funnel’ experimentation, including extensive experience in planning and activating biddable and e-Commerce media.Excellent verbal and written communications skills. Must be able to communicate complex information in a simple, straight-forward, persuasive way.Proven ability to manage multiple projects simultaneously, while being extremely thoroughAbility to influence, persuade and lead broader teamsAbility to confidently present plans and ideas, often to a senior audienceSelf-starter who is comfortable with a rapidly-changing environmentUsed to working with a variety of partners and building relationships

　　About us

　　Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

　　We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

　　Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying!

　　Character Is Everything

　　Worker Type :

　　Regular

　　Primary Location:

　　1HQ

　　Additional Locations :

　　Job Posting Start Date :

　　2023-10-23