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Director, Strategic Events - Content
Director, Strategic Events - Content-April 2024
Staines
Apr 19, 2025
About Director, Strategic Events - Content

  Company Description

  At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

  With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

  Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

  Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

  Job Description

  Responsible for event sponsorship strategy of our strategic event portfolio. Set strategic direction in delivering against KPIs and ensuring delivery of partner and company business objectives and expectations. Includes developing portfolio of event sponsorship offering to our global and regional partners that encompass event monetization, business development, bespoke integrated (digital and in person) opportunities with value based pricing, and selling propositions. Creator of programs working cross-functionally to identify, build, and manage opportunities that connect customers, partners, and employees to sponsors through innovative and experiential designs that grow partner relevance and increase leads coordinating across teams to execute.Design strategic experiences that accelerate partner sales pipeline for mutual return, enhancing attendee experience, and offsetting event costsDevelop and manage a global centralized sponsor model that streamlines sponsor process across ServiceNow strategic eventsWork in partnership with all relevant stakeholders to successfully integrate partners and their success stories into the overall event narrative, to drive impact for both ServiceNow and its partnersResponsible for delivering multi-year strategic revenue growth plansCreate geographical continuity in ServiceNow sponsorship offeringsAccountable for carrying out end-to-end sponsorship sales and marketing; and for managing the sponsorship program to deliver sales and profitability targetsSales forecasting that is focused on event ROI with attention to profit marginManage the sponsorship sales & fulfillment agency, inclusive of partner engagements and critical issue resolution, as well as alignment and integration with all event workstreams, content partners, etc.Building and delivering exclusive value propositions to strategic partners that recognizes their significant relationship while promoting products/services that create market awareness and revenue accelerationPartner effectively with partner teams to build positive relationships with accounts, deliver consistent event value, and drive partner happiness as measured by sponsor feedback and renewal ratesDevelop and manage all communications, including sales presentations, custom proposals, event updates, and partner impact reportsQualifications

  QualificationsBachelor Degree or higher10+ years experienceHigh tech industry expertiseManaged a global sponsorship program - over 200 partnersEvent portfolioPartner Marketing backgroundStrong ROI performanceStrong sponsorship revenue model experienceAdditional Information

  ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

  At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

  If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

  For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

  Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site .

  From Fortune. © 2022 Fortune Media IP Limited All rights reserved. Used under license.

  Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, ServiceNow.

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