Are you a talented and creative marketing expert?
Do you enjoy being part of a team that works with a diverse range of products/technology?
About our Team
Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.
About the Role
This highly-experienced, dynamic and motivated leader will have a good grasp of the unique challenges and priorities of research funders and governments. They will also have the ability to create and execute effective marketing strategies to achieve business goals. **This position can be home based in the US (EST or CST) or the UK
Responsibilities
Conducting market research to grasp global research funders and government's requirements, preferences, and challenges.
Monitoring other businesses carefully and modify tactics as necessary to establish an advantage.
Aligning A&G Funders and Government go-to-market strategy with a long-term product marketing plan. Creating and maintaining a 'go-to-market' view for Marketing to improve planning, development, execution, and feedback.
Segmenting the target audience into specific categories and/or personas to tailor marketing efforts effectively.
Addressing unique requirements of funders and governments by positioning solutions, data, capabilities, and services.
Creating compelling value propositions that resonate with the target segment in target markets. Developing clear and impactful messaging that communicates the value of Research Intelligence portfolio.
Collaborating with sales, product, and marketing teams for seamless execution of initiatives. Building and maintain relationships with key stakeholders, including government officials, funding organizations, and industry partners.
Maintaining a single-view dashboard to track success metrics for channel and commercial goals.
Requirements
Understand unique research funder and government objectives and obstacles globally.
Be able to think strategically to develop effective long-term marketing plans aligned with business objectives.
Have excellent communication skills to articulate marketing strategies, convey ideas, and collaborate with cross-functional teams.
Have the ability to solve problems and make informed decisions in difficult circumstances.
Be able to collaborate effectively with sales, product management, Research Networks, and customer support teams.
Be able to influence and gain buy-in from stakeholders across the marketing team and organization.
Be adept at analyzing data to make data-driven decisions and refine strategies.
Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productiveWorking for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
About the Business
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
Please read our Candidate Privacy Policy (https://www.relx.com/careers/join-us/privacy) .
RELX is a global provider of information and analytics for professional and business customers across industries.
We help scientists make new discoveries, lawyers win cases, doctors save lives and insurance companies offer customers lower prices. We save taxpayers and consumers money by preventing fraud and help executives forge commercial relationships with their clients.
In short, we enable our customers to make better decisions, get better results and be more productive.