Company Description CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

　　The Team:

　　The Marketing Department in Canada is responsible for delivering business results by localizing and commercializing global marketing priorities to suit the specific needs of Canadian consumers and retailers. Our Marketing team works cross functionally to manage our portfolios, in all aspects, seeking to drive market share and hit financial goals.  Brand and Marcom strategies are adapted for the Canadian marketplace and the team contributes to the development of local go-to-market programs with the Sales and Trade Marketing teams.  The Marketing team is the engine for Mattel Canada, acting as business managers, with responsibility for delivering business results through pricing, line selection, marketing communications, media investments and close partnership with all stakeholders in the business. This team also drives digital strategies and ecommerce acceleration.  In this team, you can expect to have a dynamic, fast paced, and nimble role where you have true accountability and team collaboration.

　　Job Description

　　The Opportunity: 

　　Reporting into the Country Manager, the Director, Marketing & Digital will lead the Marketing and Digital department. This leader will manage 3 direct reports and a total team of 13 staff. Key partners include Sales, Customer Marketing and lastly, the Licensing team to drive the franchise vision for our IP. This role is a key driver in developing demand creation strategies to deliver share gains for Mattel Canada, across multiple high-profile brands, including both owned IP (Barbie, Hot Wheels, Fisher-Price, etc) and partner brands (Disney Princess, Jurassic World, etc).

　　In this role, you will be a Strategic Partner & Decision Maker for the Country Manager

　　What Your Impact Will Be: 

　　Responsible for leading and managing all brands to ensure that the team achieves its financial goals each fiscal year. Develop national strategy and consumer marketing programs across multiple product categories and customers.Develop strategic plans to reach P&L goals.Manage A&P budget/spend on consumer and customer programs.Engage with customers directly to share brand and market strategies gaining support for our product lines.Partner with multiple internal and external groups including Customer Marketing, Sales, Finance, PR, External Media, Promotional Agencies, Licensors, and Retail Buyers to develop strategic brand plans.Develop pricing strategies to achieve profit goals.  Own final decisions on proposal for line selection and pricing of products.Responsible for E-commerce, Digital Marketing Optimization and Driving acceleration of digital knowledge throughout the organization.Foster a winning culture of thought leadership, engagement, and collaboration across the team. Lead with a focus on talent development mapping out learning opportunities for team members while creating a sustainable organization.Partner with multiple internal and external groups including Customer Marketing, Sales, Finance, PR, External Media, Promotional Agencies, Licensors, and Retail Buyers to develop strategic brand plans.Develop pricing strategies to achieve profit goals.  Own final decisions on proposal for line selection and pricing of products.Responsible for E-commerce, Digital Marketing Optimization and Driving acceleration of digital knowledge throughout the organization.Foster a winning culture of thought leadership, engagement, and collaboration across the team. Lead with a focus on talent development mapping out learning opportunities for team members while creating a sustainable organization.Partner with the Franchise team to create innovative products and experiences that inspire, entertain, and develop children through play. Represent the Canadian Mattel subsidiary in meetings and collaborate with head office and global counterparts. Member of the Mattel Canada Executive Leadership Team.Conduct industry research and utilize industry data to identify opportunities for growth. Qualifications What We’re Looking For: 

　　Minimum 10+ years’ experience in the arena of marketing, digital, and consumer productsBachelor Degree in Business or Marketing, MBA an assetHigh level of business acumen and executive edgeProven leadership developing high-performing teamsSuperior brand development and strategic planning skills with the ability to develop and execute 360-degree marketing and communication programs.Significant management experience, including organizational planning and employee developmentPrior leadership experience in marketing/brand management including managing multi-disciplinary cross-functional teamsAdvanced analytical and conceptual skillsExcellent written/verbal, time management and quantitative/analytical skills requiredAdvanced knowledge of international business practicesStrategic thinkerHigh level of business acumen and executive edge Additional Information Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

　　What It’s Like to Work Here:

　　We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

　　We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results. Our Approach to Flexible Work:

　　We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

　　Who We Are:

　　Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

　　Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

　　Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

　　Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.