ROLE SUMMARY

　　Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other - you can prevent sickness and disease. This is at the heart of what drives us every day and it brings us great #Joy. It is a remarkable time to be part of Pfizer's US Vaccines business as it expands on its mission of preventing disease and improving public health, with the ongoing launch of ABRYSVO for the prevention of respiratory syncytial (RSV) virus in older adults.

　　RSV is a common respiratory virus that affects the lungs and airways and can be serious, especially for infants and older adults. RSV is highly contagious and can potentially lead to serious consequences in older adults. Each year, it is estimated that up to 160,000 older adults are hospitalized and up to 10,000 of them die in the U.S. due to RSV. Fortunately, 2023 marked the year where for the first time ever vaccines have been approved to prevent this devastating disease, and now our attention turns to ensuring rapid uptake of ABRYSVO in a highly dynamic and competitive market entering the first full year of RSV vaccination availability in 2024. Educating HCPs on the significant burden of RSV and the importance of RSV protection with ABRYSVO will be instrumental to gaining RSV leadership.

　　Reporting to the Senior Director, HCP/MedEd Team Lead, the ABRYSVO US Older Adult HCP Marketing Director will play a critical role in leading brand campaign/messaging evolution strategy, brand omnichannel strategy and enhancing HCP experience to achieve the brand goals.

　　This position is a high-visibility and exciting opportunity to join a critical brand for the vaccines portfolio as well as develop key marketing capabilities including insight discovery, product positioning, strategic and analytical thinking to lead branded campaign messaging and omnichannel strategies in the HCP channel.

　　ROLE RESPONSIBILITIES

　　The ABRYSVO Older Adult Director, HCP Marketing will be accountable for proactively generating customer insights and translating them into meaningful strategies that maximize HCP engagement and asset growth. Specific responsibilities include but are not limited to:

　　Branded Campaign Evolution & Messaging Strategy

　　Spearhead the development and implementation of an evolved HCP campaign and messaging strategy, including identification of new customer insights, positioning/targeting strategy, messaging and creative concept testingLeverage the campaign to develop compelling omnichannel materials; ensure appropriate synergies and alignment across channels (i.e. - Consumer, Advanced Customers and Retail)

　　Omni-Channel Strategy

　　Develop omni-channel strategy and lead Journey Orchestration process for the team; incorporate key BM3.3 Agile initiatives and learnings into all omni-channel tacticsDevelop and implement Non-Personal Promotion (NPP) strategy to supplement/compliment Field Force efforts by delivering customized messages to meet the needs of HCPsPartner with Media team and Publicis to develop and optimize full HCP media strategy and plan; Evaluate and identify new partners, channels and technology that will drive brand uptakeFoster a culture of continuous improvement by defining media objectives, tracking KPIs and reporting results to team on an ongoing basis to inform marketing tactics and optimizations

　　Customer Experience Strategy

　　Lead cross-channel messaging/communication strategy to provide consistent HCP experience and elevate core claims in materialsLead workstream to identify potential pain points/areas for optimization in HCP journey and develop solutions to drive HCP stocking and branded referrals

　　BASIC QUALIFICATIONS

　　Bachelor's degree and 10+ years of experience required, or Master's degree and 9+ years of experience, or Ph.D./PharmD and 7+ years of experience requiredHCP marketing experience requiredDigital and customer engagement experienceAbility to understand customer needs, extract key insights, and translate these into meaningful strategies and in market resultsStrong analytical and strategic skills including creativity and effectiveness in identifying and prioritizing strategic challenges and balancing short term needs with long-term visionAbility to lead cross-functional teams without direct authorityChange agile and dependable; ability to create deliverables in a fast-paced environmentStrong communication and presentation skills, ability to mobilize key stakeholders and engage senior leadershipDemonstrated success in maintaining productive/collaborative relationships with internal and external business partners Excellent negotiation and decision-making skillsProven track record of operating in a fast-paced, high-energy environment

　　PREFERRED QUALIFICATIONS

　　MBA preferredVaccines experience strongly preferredPrior launch experience highly desired

　　Other Job Details:

　　Last Date to Apply for Job: January 5, 2024 Location information: NYHQ, or Collegeville, PA site (hybrid)Eligible for employee referral bonus

　　#LI-PFE

　　The annual base salary for this position ranges from $144,900.00 to $241,500.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

　　Relocation assistance may be available based on business needs and/or eligibility.

　　Sunshine Act

　　Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

　　EEO & Employment Eligibility

　　Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

　　Marketing and Market Research

　　#LI-PFE