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Director, Channel Strategies Optimization - US Access Marketing, CV/IMM
Director, Channel Strategies Optimization - US Access Marketing, CV/IMM-April 2024
Princeton
Apr 26, 2025
ABOUT BRISTOL MYERS SQUIBB
Bristol Myers Squibb is dedicated to discovering, developing, and delivering innovative medicines that help patients prevail over serious diseases.
10,000+ employees
Biotechnology, Healthcare
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About Director, Channel Strategies Optimization - US Access Marketing, CV/IMM

Working with Us

Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .

Summary:

The Director, Access Marketing, Channel Strategies Optimization is responsible for shaping an integrated access strategy for cardiovascular and immunology business units, in collaboration with key Market Access and brand matrix partners, focused on channel investments and market opportunities. The director is the primary point of contact accountable to the US immunology and cardiovascular teams, in leading and measuring pull through including collaborating with sales, account management, specialty pull-through, patient support programs, and product access.

Responsibilities:

Drive market access optimization strategy inclusive of payer access, field sales, coordinating with pharmacy channels, and patient support programs for US cardiovascular and immunology products. Ensure alignment of market access optimization with annual brand planning and launch planning.

Create focused programs on targeted data driven communications, qualitative insights and quantitative data benchmarks.

In conjunction with product access teams, develop and manage customer facing messaging with sales and account executives to improve patient journey and product accessibility at all levels of the market geography - national, regional, and local.

Collaborate with key market access functional teams such as, Pricing, Contracting, Trade and Government, Market Access Strategic Accounts, Training, and Business Insights Analytics developing performance monitoring.

Identify insights and create action plans and tactics to address brand opportunities.

In partnership with US access and pricing strategy matrix, identify, interpret, and assess channel events and trends to improve access wins.

Integration with core data and analytic systems

Qualifications:

BA/BS degree. Advanced degree (MBA, PharmD) preferred but not required.

5-7 years in a variety of US access roles (Access Marketing, Trade, PASS, Account Executive, Access Channel Strategy)

Exceptional interpersonal and communication skills to drive performance within a matrix organization, and form strong, productive partnerships.

Strong analytical skills and ability to think strategically about pull-through approaches within a complex access environment.

Experience in translating insights and strategies into effective tactics.

Experience and knowledge of promotional regulatory processes. Additional competencies include strategic planning, marketing analytics, cardiovascular/Immunology areas knowledge, customer / competitive insights, and seasoned judgment.

10-20% business travel requirement - internal meetings (POAs), client visits, industry conferences

If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers

With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected] . Visit careers.bms.com/ eeo -accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

Company: Bristol-Myers Squibb

Req Number: R1584663

Updated: 2024-08-22 04:49:29.395 UTC

Location: Madison-NJ

Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.

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