D.R. Horton, Inc., the largest homebuilder in the U.S.,was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website atwww.drhorton.comfor more information.
D.R. Horton, Inc.is currently looking for a_Digital Marketing Manager- MTG_. The right candidate will be responsible for managing all brand communications through digital channels, setting up, selling, and executing a vision, from delivering standalone projects to integrated campaigns. Assist in managing and supporting the digital marketing activities of the branches and departments of DHI Mortgage and DHI Financial Services.
Essential Duties and Responsibilitiesinclude the following. Other duties may be assigned.
Manage online branding, communications, and campaigns through the company website, mobile, email and social media marketing, building the online community, attracting new customers, search engine optimization and search marketingReview technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectivesResponsible for managing and overseeing all communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targetsImprove the design, usability, content, and conversion points of the company mobile, website and for the promotion and growth of the company’s web propertiesEnsure effective and efficient completion of projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketingResponsible for identifying and prioritizing digital marketing objectives and creating communication to marketing targetsDevelop and execute solid plans to increase page views, unique visitors, dwell time and site “difficulties” to encourage repeat usageImplement and monitor SEO and SEM strategy to drive traffic and conversion ratesManage onsite and webinar training programs to support the overall communication plan to the fieldManage digital marketing campaigns end-to-end, including planning, targeting, set-up, testing execution, reporting and optimizationDetermine target audience, devise campaign, and launch digital campaigns to create buzz or generate leads for the businessChampion continuous advancement of our digital features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders: development teams, designers, business teams and moreUse analytics to re-define current processes and proceduresDrive marketing best practice within the organization by staying current with best practices, strategies, and industry standards related to digital marketing and effortsBecome and remain familiar with DHI specific products and services, licensing, disclosure, and any other Compliance requirements using internal resourcesConducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the companyAbility to travel overnight*Supervisory ResponsibilitiesSupervises 2 or more employeesEducation and/or Experience * Bachelor’s degree from a four-year college or university * Two to four years related experience and/or training * 3 years of experience of digital marketing and content management * Strong integrated marketing communications and management skills including agency management, research, analysis, and strategy * Experience in lead generation through exceptional online marketing and advertising including but not limited to website marketing and management, push HTML email messaging, social media, video, mobile, viral, SEO and SEM. * Must have quantitative and data analysis skills including site measurement metrics and direct/email database growth, as well as strong project management and organizational skills in both B2C and B2B experience * Effective communication skills, with the ability to communicate effectively with all employees, including the executive committee * Must be able to work within tight deadlines and budget(s) * Strong project management skills, with experience coordinating cross-functional teams, delivering results, and meeting tight deadlines * Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications * Proficiency with MS Office and email * Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision * The noise level is generally moderate
*Preferred Qualifications * Ability to communicate and build relationships via teams and other remote style communications
Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:
Medical, Vision and Dental401(K)Employee Stock Purchase PlanFlex Spending AccountsLife InsuranceVacation, Sick, Personal Time and Company Holidays/Build YOUR future with D.R. Horton, America’s Builder. #WeBuildPeople2/
Followus on social media @hortoncareers for an inside look at our company and connect with us on LinkedIn for up to date job listings!
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Job: *Marketing
Organization: *Mortgage
Title: Digital Marketing Manager-MTG
Location: TX-Austin
Requisition ID: 2306721