At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.
Job Overview
TE Connectivity's Marketing Data & Insights teams provide deep data (internal and external sources) and analytics capabilities in support of all marketing activities including expertise in data methodologies, systems and tools, delivering insights to online and offline activities by harvesting and utilizing online and offline metrics and customer behavior patterns. They translate quantitative and qualitative data into actionable initiatives that drive engagement and deepen relationships and manage creation and distribution of dashboards to monitor company and department goals and key KPI's and identify areas for growth and improvement, implement customer feedback mechanisms to capture voice of customer, and communicate findings and best practices to relevant stakeholders. They manage analysis, performance, placement and effectiveness of external marketing efforts including paid search, email, display, and new media. They have experience with Adobe suite of digital analytics tools, Eloqua, Salesforce.com, SEO, SEM, digital acquisition, and e-commerce, product marketing CRM processes, sales automation, lead generation and management.
Job Responsibilities:
The Data Steward of Data Strategy and Governance will be responsible for the overall data strategy implementation and governance of TE's marketing data ecosystem. This role will require a strong hands-on data strategy and management background with an expert understanding of best practices in data governance, data systems/technology, and data management. In this highly visible role you will also need to work cross functionally with in-scope TE business units' data champions to gain alignment between their marketing strategy and our first-, second- and third-party customer and contact data. This position will be a hands-on role and require someone who is a critical thinker, team player, exceptionally curious, a self-starter, with impeccable attention to detail and can work effectively in a fast-paced environment.
Key Responsibilities:
• Prioritizes areas of focus for enhancing data and analytics capabilities across commercial functions.
• Provides strategic direction on the evaluation, improvement, and development of functional capabilities relating to business analytics and data integration.
• Ensures that data strategy aligns with marketing strategy.
• Identifies and develops innovative uses of existing/evolving data sources to drive competitive advantage.
• Work with a cross-functional team of stakeholders to develop and lead an effective data governance structure for our customer data.
• Actively participate in enterprise data governance activities to ensure consistent alignment, evolution, and adherence to standards across data sets.
• Maintain, support, and evolve CRM/marketing data stewardship and accountability model.
• Develop, document, and refine best practices and standard operating procedures for data collection, cleansing, enrichment, deduplication, and enhancement of data.
• Create and use business capability models to visualize what information matters most to the organization based on defined business goals.
• Engage with leadership and key stakeholders to drive adoption of good data management practice across the business.
• Champion the importance of managing our data as an asset.
• Document and maintain marketing meta-data in enterprise data governance system (Collibra).
• Monitor, track and report on ongoing data quality levels and data integrity fallouts across data domains such as sales, marketing, and relationship management.
• Perform regular data audits to identify and help prioritize improvement opportunities.
• Support other data stewards, data owners, and third-party partners on execution of, and adherence to, on-going data quality processes and ongoing data cleansing projects.
• Perform data cleansing procedures and remediation activities.
• Enable data standardization and validation measures.
Desired Candidate Profile:
BA/BS in data science, technology or related field of study5 - 8 years of experience in developing and enhancing data-driven strategy including establishing governance approach, monitoring outcomes, and improving use of data and analytics to deliver business value to existing and new business models3+ years working with CRM systems such as SFDC - ideally within a large scale B2BKnowledge of various data mining techniques to generate business insightsStrong analytical skills with impeccable attention to detailStrong working knowledge of digital marketing platforms highly preferredExperience with managing large volumes of data (structured and unstructured) is a mustAbility to work with and through multiple teams to drive alignment and resultsSQL, Python, R or other querying language experience and AI DQM a plusExperience with Collibra DIC and Collibra DQ is a plusExcellent written I oral communication with ability to influence all levels of the organizationAbility to collaborate in a global team environment
Competencies
Values: Integrity, Accountability, Teamwork, Innovation
ABOUT TE CONNECTIVITY
TE Connectivity is a global technology leader enabling a secure, sustainable, productive, and connected future. Our broad range of connectivity and sensor solutions have been proven in the most demanding environments, enabling advancements in transportation, industrial applications, medical technology, energy technology, data communications, and for the home. With more than 85,000 employees, including more than 7,500 engineers, we work with customers in nearly 140 countries. TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat and Twitter.
WHAT TE CONNECTIVITY OFFERS:
We are pleased to offer you an exciting total package that can also be flexibly adapted to changing life situations - the well-being of our employees is our top priority!
• Competitive Salary Package
• Performance-Based Bonus Plans
• Health and Wellness Incentives
• Employee Stock Purchase Program
• Community Outreach Programs / Charity Events
• Employee Resource Group
Across our global sites and business units, we put together packages of benefits that are either supported by TE itself or provided by external service providers. In principle, the benefits offered can vary from site to site.