JOB DESCRIPTION

　　About the Role.

　　We are seeking a dynamic and creative individual to join our team as a Brand Copywriter. As a Brand Copywriter, you will be responsible for crafting compelling, brand-focused messaging and copy that enhances the brand identity of our brands. You will work closely with the creative team and other key stakeholders to develop messaging strategies, write copy that aligns with our brand positioning, and generate new ideas that will help drive brand awareness and engagement.

　　This role will be based out of Dearborn, MI.

　　RESPONSIBILITIES

　　Responsibilities:

　　Brand Voice Development: Develop and maintain the brand(s) voice and tone guidelines that reflect the brand's personality, values, and positioning. Copywriting: Craft copy that resonates with the target audience, communicates the brand message, and aligns with design and marketing objectives.Brand Messaging: Create and refine brand messaging that communicates the unique value proposition, key benefits, and differentiators of the brand. Develop compelling and persuasive copy that conveys the brand story, positioning, and personality in a concise and impactful manner.Editing and Proofreading: Review and edit copy for grammar, punctuation, spelling, style, and tone to ensure accuracy and consistency. Proofread all written content to identify and correct errors, inconsistencies, and inaccuracies. Ensure that all copy aligns with the brand voice, tone, and messaging guidelines.Brand Compliance: Ensure that all written content adheres to the brand guidelines and complies with legal, ethical, and regulatory requirements. Protect and maintain the integrity of the brand identity by ensuring that all copy accurately represents the brand positioning, values, and messaging.Market Research: Stay updated with industry trends, customer preferences, and competitor activities. Creative Thinking: Apply creative thinking and problem-solving skills to develop innovative and impactful copy that resonates with the target audience and helps achieve design and marketing objectives. Find creative solutions to effectively communicate complex concepts or ideas in a clear and compelling manner.

　　QUALIFICATIONS

　　Minimum Qualifications:

　　Bachelor's degree in creative writing, English, marketing, or a related field3+ years of experience as a brand and/or UX copywriter, with a focus on brand messaging and content creation 3+ years of experience applying brand strategy and experience developing messaging that resonates with target audiences

　　Preferred Qualifications:

　　Excellent writing, editing, and proofreading skillsAbility to work collaboratively with cross-functional teams Experience working in a fast-paced, deadline-driven environment Strong organizational and project management skills

　　If you are a creative thinker with a passion for crafting messaging that resonates with consumers and an unwavering commitment to quality, we want to hear from you!

　　You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

　　As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:

　　• Immediate medical, dental, and prescription drug coverage

　　• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more

　　• Vehicle discount program for employees and family members, and management leases

　　• Tuition assistance

　　• Established and active employee resource groups

　　• Paid time off for individual and team community service

　　• A generous schedule of paid holidays, including the week between Christmas and New Year's Day

　　• Paid time off and the option to purchase additional vacation time.

　　For a detailed look at our benefits, click here:

　　2023 New Hire Benefits Summary GSR (ford.com)

　　Visa sponsorship is NOT available for this position.

　　Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

　　We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

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