Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

　　Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

　　The AVP, PBM/Marketing Strategist will report to the CVS Caremark and CVS Specialty, Chief Marketing Officer, and leads a team of professionals responsible for the development of B2B marketing and content strategies and effectiveness measures for the PBM and its portfolio of solutions. Defines and aligns marketing strategies to balance short-term goals with long-term brand value ensuring greater market visibility and improved perception of CVS Health's differentiated value proposition.

　　You will be the lead architect of the PBM's value story and image, drive the multi-year marketing strategy, lead the content strategy and oversee the go-to-market strategy for product launches and for continuous evolution of our Caremark offerings. A collaborative team mindset and the ability to build consensus in a cross-functional environment is required. We are looking for an innovator who will refine CVS Caremark's brand image and messages and lead the way to greater visibility and awareness of our differentiated value proposition.

　　Responsibilities Proactively drives the multi-year marketing strategy to support growth and revenue targets for the company's pharmacy benefit management services and its portfolio of solutions. Responsible for B2B employer and health plan marketing, product marketing and field enablement. Participates with sales and marketing leaders in strategic planning and growth initiatives. Leverages market, competitive, and sales insights and intelligence to create innovative payor insights, prioritize messaging and create compelling content to show how CVS Health can address client challenges, improve health outcomes and meet business goals. Leads marketing efforts focused on B2B communications, campaigns, client experience, customer case studies, white papers and market research that align with strategic goals and drive business opportunities. Leads a culture of collaboration with marketing and field sales leaders to align specific marketing strategies with sales goals, timelines and pipeline management initiatives. Drives the adoption of brand messaging and PBM value stories in the market segments and assesses impact Collaborate with Product Marketing Leadership in the initial conceptualization of new offerings and the development of the strategic business plan, bringing insights on the clients, competitive differentiation and overall positioning for payors. Develops a best-in-class payor marketing and sales support team focused on creating brand positioning, growth of the portfolio and awareness of the PBM value proposition for payors. Required Experience15 years + experience in healthcare or payor.Prior PBM/healthcare experience required.Strong leader of people and teams.Prior experience in B2B marketing focused on large, Fortune 500 companies or organizations with long (multi-year) sales cycles required.Knowledge of how to leverage product portfolios, channels, and go-to-market approaches to achieve business resultsKnowledge of digital tools, marketing technology and tacticsSkilled in inspiring, collaborating with, and influencing business partnersAbility to navigate and to succeed in a highly matrixed organizationDevelopment of segmentation and marketing strategies based on insights and data Domestic travel: up to 15% Education

　　Bachelor's Degree required

　　Pay Range

　　The typical pay range for this role is:

　　$0.00 - $0.00

　　This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

　　In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

　　For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

　　CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

　　You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

　　CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through [email protected] If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.