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Associate Manager, Communications Strategy
Associate Manager, Communications Strategy-April 2024
New York
Apr 19, 2025
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About Associate Manager, Communications Strategy

  Responsibilities

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Why Join Us

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

  Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  About the Team

  TikTok's User Operations team ensures we're delivering on our mission through all of our user-facing communication efforts, helping establish TikTok as our users' favorite daily experience. We're looking for a highly organized, independent Associate Manager to develop and execute our user communications strategy.

  Responsibilities

  The Associate Manager will support the User Communications Strategy team to ensure our users receive timely, valuable communication. In this role, you'll create and execute scaled communication strategies through push notifications, in-app messages and additional communication channels for TikTok users in North America, Australia and New Zealand. You must be capable of sorting through many competing priorities, defining processes, executing with precision, and succeeding in a complex and fast-paced environment. This role will liaise with the Content Partnerships, Marketing, Tools and Reporting, Content Programming and Product Operations teams.

  Responsibilities

  - Plan, develop and strategize content calendars to support business KPIs across communication channels

  - Develop A/B testing roadmaps, continuing to optimize based on insights and data

  - Build, program and schedule push notification/in-app message campaigns while managing the push notification/in-app message calendar

  - Lead and optimize operational workflows with cross-functional teams including Content, Partnerships, Marketing, UX Writing and Product

  - Manage day-to-day escalations and troubleshooting of issues

  - Direct and support priority campaigns across multiple communication channels

  - Act as an expert and a go-to resource for cross-functional teams to advise on best practices and strategy

  Qualifications

  - 3-5 years of communications strategy, digital marketing, brand marketing, or advertising agency experience in a highly cross-functional role

  - Proven track record of operating independently, demonstrating creativity, and managing multiple projects simultaneously with a strong attention to detail

  - Team player, ability to engage on all levels of the organization

  - Experience working on projects involving cross-functional team collaboration

  - Excellent writing, communication, organizational and interpersonal skills

  - Passionate about entertainment and digital content; Knowledge of the media landscape and major trends in the industry

  - Solid understanding of the TikTok user experience

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

  TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].

  Job Information

  [For Pay Transparency] Compensation Description (annually)

  The base salary range for this position in the selected city is $84000 - $137777 annually.

  Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

  Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

  We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

  Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

  We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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