At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.
Job Overview
TE Connectivity's Digital Marketing & Social Media teams develop and manage all digital marketing campaigns, as well as digital properties to deliver a superior user experience, driving revenue potential and brand relevance by working with TE's business unit marketing teams to curate and create content that helps build TE's social media channels and across TE's digital marketing teams for best practice sharing and te.com new function deployments. They design and maintain relevant portions of TE.com, external data activities and potential partner sites; monitor, evaluate and integrate digital programs to maintain the best user experience on TE.com for business units. They manage digital campaigns to align with the efforts of integrated marketing campaigns and strategies and drive content integration strategies and optimization and manage TE's social media authoring/monitoring platform. The teams are also responsible for online database management including email communication plan, database selection, expansion and maintenance. Team members have experience with content publishing, CRM, various tools and content management suites (i.e. Adobe), sales and marketing automation systems (Eloqua, SalesForce.com), Microsoft Office and Adobe marketing tools; as well as experience with brand reputation management, and/or brand protection.
【Position Scope】
As this role, you will be responsible for developing and executing brand & digital marketing strategies to enhance our brand presence, drive customer engagement toward TE. You will collaborate cross-functionally to achieve our marketing goals.
【Responsibility】
1. Brand Campaign Strategy:
- Localize and lead the brand-specific campaigns, aligning with glocal campaigns in Japan.
- Collaborate with the key responsbile local teams in order to make the brand campaign meaningful and successful in Japan.
- Monitors and responds to industry trends and developments.
2. Online Presence: Enhance our online presence through website optimization, social media management, and the creation of engaging and informative content that aligns with company objectives (SEO, SEM, social media, email marketing, and content marketing)
3. Content Marketing Manager:
- Creates compelling content for external communications, including blog posts, articles, and social media updates.
- Lead and coordinate translation for Japanese contnets, including In-Country Reviewers network across the local teams
- Ensures consistent messaging across all external channels.
4. Develope Social Media Opportunities in Japan:
- Manages the company's social media presence and engagement in Japan, aligning with global strategy.
- Develops and implements social media campaigns to enhance brand visibility.
5. Stakeholder Engagement: Engage with external stakeholders, including industry partners, associations, and influencers, to promote our company's initiatives and achievements.
6. Analytics and Reporting: Monitor and analyze digital marketing performance, utilizing data-driven insights to optimize campaigns and improve ROI.
What your background should look like:
【Qualifications】
- Bachelor's degree in Marketing, Digital Marketing, or a related field; MBA is a plus.
- Proven experience in digital marketing, with a track record of successful campaigns and agency management in English. (TOEIC above 850 is welcome)
- Strong knowledge of SEO, SEM, social media platforms, and marketing automation tools.
- Excellent analytical and problem-solving skills.
- Exceptional communication and project management skills.
- Familiarity with the connector manufacturing industry is a plus.
Competencies
SET : Strategy, Execution, Talent (for managers)
Values: Integrity, Accountability, Teamwork, Innovation