Job Description

　　Job Summary:

　　Develops, implements, and executes strategic marketing plans for Bicycle Tires - The Americas. Coordinates with both regional and global teams to establish alignment and best practices to increase market share and margin. Researches and identifies market trends and opportunities to increase brand exposure and consumer conversion. Manages press and brand communications for Bicycle Tires - The Americas. Directs portfolio of sponsorships, ambassadors, and events in alignment with regional and global objectives.

　　Functions:

　　Develops and executes structured marketing plans according to regional needs and aligned with global marketing strategy.Coordinates and oversees the execution of advertising and promotional programs to ensure profits meet objectives. Networks and interacts with outside customer contacts and senior internal and external personnel to represent the organization throughout the Americas.Manage portfolio of 10+ tradeshow/end user events throughout the year with both internal and external stakeholders. Attend most events to ensure quality of messaging and effectiveness of spend.Manages press and brand communications for Bicycle Tires - The Americas in alignment with regional and global guidelines.Responsible for pricing strategy of the Americas; in accordance with bicycle strategy and market environment, in close alignment with global pricing policy.Partners with key business customers to execute product and program positioning and ensures it is integrated throughout internal and external communications and sales materials.Develops and maintains strong working relationships with multiple internal (business groups) stakeholders, external vendors, and maintains the ability to analyze the needs of the sales force, legal, compliance, and branding guidelines.Respond to media inquiries on a timely basis for Bicycle Tires - The Americas.Contact partner for central marketing / PR / launch events.Ensures Continental brand is portrayed favorably and accurately in the media.Additional Information

　　All your information will be kept confidential according to EEO guidelines.

　　EEO-Statement:

　　EEO / AA / Disabled / Protected Veteran Employer. Continental offers equal employment opportunities to all qualified individuals, without regard to unlawful consideration to race, color, sex, sexual orientation, gender identity, age, religion, national origin, disability, veteran status, or any other status protected by applicable law. In addition, as a federal contractor, Continental complies with government regulations, including affirmative action responsibilities, where they apply. To be considered, you must apply for a specific position for which Continental has a current posted job opening. Qualifying applications will be considered only for the specific opening(s) to which you apply. If you would like to be considered for additional or future job openings, we encourage you to reapply for other opportunities as they become available. Further, Continental provides reasonable accommodations to qualified individuals with a disability. If you need assistance in the application process, please reply to [email protected] or contact US Recruiting at 248.393.5566. This telephone line and email address are reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not call about the status of your job application, if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as following up on an application or non-disability related technical issues, will not receive a call back.

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　　Qualifications

　　BASIC QUALIFICATIONS:

　　Bachelor's Degree and 2+ yearsprofessionalexperience in MarketingAbility to travel up to 30%Ability to lift up to 50lbs for bicycle event setupPossesses knowledge of the principles, practices, and standard methodologies of marketing strategy and operationsCapable of handling a diverse workload, thinking globally and acting locally, and able to build and leverage a support network across the organization.Proficient in Microsoft Office SuiteStrong ability to use strong written and oral communications to present ideas/explain material to a variety of audiences.Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening.Continental is able to pay relocation expenses for this opportunity.PREFERRED QUALIFICATIONS:

　　Bachelor's Degree and 5+ years related professionalexperience in MarketingMaster's DegreeAdvanced excel userExperience with data visualization toolsCompany Description

　　Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of 39.4 billion and currently employs around 200,000 people in 57 countries and markets.

　　With its premium portfolio in the car, truck, bus, two-wheel and specialty tire segment, the Tires group sector stands for innovative solutions in tire technology. Intelligent products and services related to tires and the promotion of sustainability complete the product portfolio. For specialist dealers and fleet management, Tires offers digital tire monitoring and tire management systems, in addition to other services, with the aim of keeping fleets mobile and increasing their efficiency. With its tires, Continental makes a significant contribution to safe, efficient and environmentally friendly mobility.