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　　Region / Function: North America / Marketing

　　Location: US

　　Reports To: Sr. Director, Local Marketing

　　Key Relationships

　　MVPsVP/Sr Director of Sales for a RegionDirector of Finance for a RegionVP/Sr Director of Operations for a RegionDirector, Local MarketingDirector Marketing, ResidentialDirector, Program & Promotion Residential MarketingVP Residential MarketingSr. Director, Performance & Digital MarketingKey suppliers, partners and consultantsAppropriate Government and regulatory agenciesRelevant external trade and industry bodies

　　Job Summary

　　This role will assist in developing bottom up and top down translation of marketing plans for one of the 7 local regions of Rentokil Terminix, including development, planning, and execution of various marketing programs, advertising initiatives and product strategies in support of the organization's growth goals and reputation.

　　As a defined member for the MVP Cross Functional Leadership Team for a given region, works as an equal peer with the Director of Sales, Director of Marketing, and other LT members to develop growth plans. As the "head of marketing" for a region, has full accountability for marketing generated revenue and profitability from a region, developing the plans and ensuring seamless execution. Defines the needed AOP budget to support the growth needs of a region for Marketing, and sells that need in at both the regional and national levels. Influences other aspects of national Marketing (eg, Digital, Promotion) to ensure attainment of local / regional goals. Interprets business objectives, develops ideas, works with cross functional partners for feasibility, and then manages successful execution. Ensures that the local market needs are clearly embedded in all marketing executions, and ensures all national programs are translated to a local level. Assists Coordinating all local marketing budgets and spending for a region.

　　Key Performance Indicators

　　Delivery: Execution to agreed Residential Pest Control Strategy Plan for a given regionEfficiency: Transition Costs / Transition TimingGrowth: Retention to targetsPeople: Retention / Engagement / EnablementMarket Success: Solution penetration / Residential penetrationBrand: NPS / Awareness / Consideration / Transition

　　Principal Duties and Responsibilities

　　To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:

　　Works as a core member of the Market/Regional Leadership Team, along with their direct and immediate peers (specifically the Directors of Sales, Operations, HR and Finance) to ensure that the Marketing driven revenue for a regional meets regional objectives.Drives the product, pricing, promotion, and placement strategies down to the local/regional execution level for a given region, including assistance with possibly redefining and reimagining the current national strategy to ensure that it is properly aligned with the region's strategic marketing needs. Heavily influences the Product Management leaders, as well as, the cross functional product management teams associated with a line of business, to adjust as appropriate the features and benefits of a product, including its seasonal availability, its pricing and national promotions, to remain highly competitive at the local levelDefines the local promotion programs to generate leads and cross sells for a given region.Coordinates with the Digital Marketing team for the adjustment of media investment and internal websites changes to execute local / regional marketing plans and promotions for a given regionEnsures campaigns and promotions, including email campaigns, appropriately match the local needs and realities of the marketplace to ensure both consistency and growth for a given regionHeavily influences the Digital Marketing team responsible for online reputation management to reflect the needs of the local market. Conducts text analytics to identify trends, studies original source of leads within a region for potential changes to lead generation strategy for that market, and creates strategic recommendations on tactics to influence the reputation management capability managed nationally to generate positive online reviews and responses that meet the local needs and conditions of the local markets.Approve and track budget for local marketing expenditures for a given regionUnderstand and guide efforts in design of local website versions to reflect local product, promotion and pricing requirements for a given regionDevelop local marketing field materials for field distribution, working with internal brand/creative teams or external suppliers as appropriate for a given regionBuild and manage a network of reliable external agencies and marketing professionals to supply marketing services for a given regionConduct market research and stay abreast of competitor positioning for a given region

　　Required Experience

　　Strong presentation skills are required.Deep knowledge of lead creation, development, nurturing, and management.Must possess superior verbal and written communication skills.Excellent organizational skills with a heightened sense of attention to detail are key characteristics of the perfect candidate.Strong interpersonal skills that allow for healthy internal and external relationships are a must.Additionally, strong computer skills whereby the candidate is fluent in cloud base Marketing SoftwareExperience with the Google Platform is a plus.Experience with consumer branded products or services, including marketing training, customer relationship management (CRM), product demonstrations, and superior data analytics capability.Extensive experience Product, Pricing and/or Promotion principles, practices, and applications.

　　Required Leadership Traits and Characteristics

　　Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing and influencing key financial performance indicators including content strategies, marketing and digital content.Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details

　　Formal Education, Qualifications or Training

　　Bachelor's Degree or equivalent in a Business Development, Commercial, Marketing, or Economics related subject

　　Master's Degree preferred

　　Physical Demands and Working Conditions

　　The physical demands are representative of those that must be met by an employee to perform the essential function to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

　　Incumbent must be prepared to:

　　Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects.Sitting for long periods of time while using office equipment such as computers, phones and etc.Fingering and Repetitive motions; such as movement of wrists, hands and fingers while picking, pinching and typing during your normal working environment.Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment.

　　Incumbent is required to have:

　　Close visual acuity to perform detail-oriented activities at distances close to the eyes, as well as visual acuity to perform activities at or within arm's reach with skill, control, and accuracy, such as preparing and analyzing data, viewing computer screen and expansive reading.

　　Incumbent will be subject to:

　　Inside working conditions: The change of building environment such as with or without air conditioning and heating.

　　Why Choose Rentokil ?

　　A career with Rentokil can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.

　　Below you'll find information about some of what Rentokil has to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.

　　Click here to read more about our Total Rewards Program which includes:

　　Professional and Personal Growth

　　Multiple avenues to grow your careerRentokil Terminix is a Drug Free workplaceTraining and development programs availableTuition Reimbursement benefits (for FT Colleagues)

　　Health and Wellness

　　Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more

　　Savings and Retirement

　　401(k) retirement plan with company-matching contributions

　　Work-Life Balance

　　Vacation days & sick daysCompany-paid holidays & floating holidaysA company mindset that prioritizes health, safety, and flexibility

　　We are looking for individuals who want to make a difference where our customers live and work. Is that you?

　　Our companies are proud to be Affirmative Action (AA) and Equal Opportunity Employers (EOE) inclusive of veterans and those with disabilities.

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